(Senior) Marketing Manager (m/f/d)

Your Role

Our clients usually get to know us in person: at six to nine of our own events per year, most of them in Munich. This includes the Commerce Impact Forum, where managing directors and CIOs from trade and industry come together. In addition, webinars, trade fairs, and our content on LinkedIn and in the blog. As a (Senior) Marketing Manager, you will plan this with the management, implement it yourself, and ensure that participants turn into conversations.

You will work directly with the management and have plenty of room to build processes and formats yourself.

Your Tasks

• You will plan with the management which events, webinars, and trade fairs we will hold during the year, and implement them, with support from the team if necessary.
• You will be at the pulse of time: You will follow what is happening in the industry and receive input from the team, management, and project leadership. From this, you will create content and be responsible for all our channels, such as LinkedIn for the company and management, blog, newsletter, and website, and anything that may be added in the future.
• You will be responsible for our marketing and outreach processes: how we acquire contacts, keep track of them, and hand them over to sales, including the automation behind it.
• You will evaluate what works and develop our marketing further with new formats and ideas.
• You will manage agencies and freelancers when we use them for design or production.

Your Profile

• Several years of experience in B2B marketing, ideally in an agency or consulting firm in the commerce and data environment.
• Experience with marketing automation: You have built processes, sequences, and workflows yourself, ideally in HubSpot.
• You write fluently in German for decision-makers and can write in the voice of others. The same in English is a plus.
• You have planned and executed events or trade fair appearances.
• You use AI tools as a matter of course in your work.
• You look at what other consultancies and agencies are doing, suggest new formats, and measure whether they are successful.
• You enjoy working at eye level with the management and will contradict if a suggestion does not convince you.
• Topics like commerce, data, and AI interest you enough to write about them, even without a technical background.
• Good English, as our team language is English.

What Awaits You

• Direct cooperation with the management and short decision-making processes.
• Scope for action: You will build processes and formats and shape how we present ourselves externally.
• You will be responsible for your own formats such as the Commerce Impact Forum and build a network with decision-makers from trade and industry.
• Further training is planned with us: You will suggest conferences, courses, or certifications, and we will schedule them together.
• AI tools and modern hardware as an integral part of the work.

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