Senior Marketing Manager (m/w/d)

About Cleverly & Complori

cleverly edu GmbH and codary GmbH are joining forces. cleverly offers online tutoring and mentoring for students from grades 1 to 13, working with over 600 qualified tutors. codary excites children aged 7 to 16 with gamified, live-taught programming courses and has already taught coding to over 17,000 children.

Apply for this job if you are motivated...

and:

• Multiple years of professional experience (ideally 4+ years) in performance or growth marketing, preferably in B2C-, subscription- or EdTech-environments.
• Demonstrable successes in building and scaling paid campaigns over Google Ads and Meta; experience with TikTok or YouTube Ads is an advantage.
• Experience in content marketing with a focus on organic social media (e.g. Instagram, TikTok, LinkedIn, YouTube).
• Fundamental practice in CRM marketing with HubSpot – from lead nurturing to email and lifecycle campaigns to marketing automations.
• Deep understanding of tracking and attribution (GA4, server-side tracking, conversion APIs) as well as a data-driven work approach.
• Safe handling of analysis tools (e.g. GA4, Looker Studio, spreadsheet); knowledge in SQL is a plus.
• Interest and/or first experience in the area of GEO, AI Search or SEO – you want to actively shape this channel.
• First leadership experience or a clear motivation to lead and develop a small team.
• Hands-on mentality, self-responsibility, and joy in a dynamic startup environment.
• Very good German language skills (C1 or higher) and good English language skills.

Your Mission at Cleverly & Complori

• End-to-end Performance Marketing: You are responsible for strategy, setup, steering, and optimization of our paid campaigns over Google Ads, Meta, TikTok, and YouTube – from bidding strategies to target groups and creatives to landing pages and tracking.
• Detailed Campaign Optimization: You steer data-drivenly through A/B tests, funnel analyses, and KPIs like CAC, ROAS, and LTV and get the maximum impact out of every euro budget.
• Content Marketing & Organic Social Media: You are responsible for our organic content marketing on social media, develop formats and editorial planning, and strengthen the visibility of both brands.
• CRM & Lifecycle Marketing: You develop our CRM in HubSpot further – with lead nurturing, email, and lifecycle campaigns as well as marketing automations.
• Generative Engine Optimization (GEO): You build our visibility in KI-search systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews and further develop it – so we are the answer when parents ask about learning and coding opportunities for their children.
• Conversion Rate Optimization: You optimize the entire customer journey – from landing page to onboarding funnel.
• Leadership & Development of the Marketing Team: You lead and develop our team consisting of a performance marketing freelancer and an intern, set priorities, and give clear direction.
• Budget Responsibility & Reporting: You manage your marketing budget independently and report results and learnings directly to the management board.
• Building after the Merger: You establish scalable processes and a clean marketing tech stack and work closely with Product, Sales, and Content teams.

We are the perfect fit if...

you

• Know SEO as well as influencer or creator marketing.
• Experience with additional lifecycle channels like push notifications.
• Experience in marketing integration after a merger or building a marketing function.
• Affinity to education topics and a sense for parents as the target group bring.

What we offer

• Larger scope of action: You build the marketing function of a newly merged EdTech provider significantly.
• Measurable impact: Your marketing reaches thousands of families and directly contributes to the education of children and youth.
• Attractive salary: [Salary range to be set – orientation: 58,000–75,000 € gross p.a., depending on experience and qualifications]
• Flexible employment model: We occupy the role either in a fixed-term or freelance capacity.
• Work preferably on-site at our Berlin office – remote work is also possible; flexible working hours.
• An experienced, motivated team and short decision-making paths with direct access to management board.
• Annual training budget and modern tool landscape.

Start Date

We are looking for someone ideally by July 1st, 2026 or August 1st, 2026

Salary

50,000 - 62,000€

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