Senior Marketing Manager (m/w/d) | Berlin | (D2C Brands)

We are elvent – a Direct-to-Costumer brand for high-quality Outdoor Products for Families, developed for unforgettable experiences in everyday life and on travel.

In addition to elvent, you will also be responsible for Flowers & Me, a rapidly growing DIY-Deko brand that connects creativity and home aesthetics in a unique way.

Both brands are growing strongly in E-Commerce and Social Media – and you will play a crucial role in developing performance campaigns data-driven and creatively.

Our office is located in Spaichingen. The position can be worked 100% remotely. If you're nearby, we'd love to see you in the office sometime.

The position will be filled as of March 1st, 2026.

Aufgaben

As Senior Marketing Manager, you will take overall responsibility for marketing performance and creative scaling over two brands. You will lead the marketing team in everyday operations (including Cutter/Video Editor, Design, Content/UGC) and build processes that make growth predictable.

• Ownership for Google Ads (Search, Shopping/PMax, YouTube) including structure, scaling, profit steering
• Scaled Meta Ads with clear testing frameworks (Creative & Audience)
• Budget planning, forecasting, pacing, and performance reporting (MER, CAC, Contribution Margin)
• Setup/development of measurement (GA4, CAPI/Server-Side, Attribution, Dashboards)
• Creative-performance system: briefings, iterations, learnings, clear 'next actions'
• Feed/Merchant-Center strategy (product logic, PMax structure, asset groups)
• Management of service providers/agencies
• Responsibility for the entire marketing team

Qualifikation

Must-haves

• Multiple years of experience in performance marketing/paid media (typically 5 years)
• Google Ads deep hands-on: large accounts structure, scale, restructure
• Meta-Ads: experiences over several years
• Very strong analytical skills: optimization on Profit/Unit Economics, not 'ROAS-only'
• Excellent communication & stakeholder management (clear, fast, solution-oriented)
• Advanced tracking/analytics: server-side, data model, MMM/incrementality understanding
• DTC experience including offer/bundle testing & landing page/CRO
• Leadership/coaching experience
• Very good German knowledge and good English knowledge

Nice-to-have

• Experience with marketplace growth or multichannel profit steering

Benefits

• 30 days of vacation
• Clear development prospects with a personal growth plan
• Responsibility from day 1 – own budgets, real ownership
• Flexible structures, short decision-making paths
• A strong, motivated team with regular exchange & events
• Office with good connections, drinks, coffee & snacks
• Benefits package (e.g. Hansefit)

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