Senior Marketing Manager (m/w/d)

Blood clots are one of the most common causes of death globally. We want to change that. With AI-supported software, we support medical personnel worldwide in recognizing risks early on – before it's too late.

Join Apoplex and shape the medicine of tomorrow with us.

Aufgaben

• Positionierung & Strategie: you develop positioning and STP (Segmentation, Targeting, Positioning) based on actual market analysis and lead from there to the marketing strategy
• Markenarchitektur: you design and steer the brand across multiple products and markets (DACH, prospectively UK/ES/USA)
• Kampagnen & Launches: you design campaigns and product launches end-to-end: Goal → Message → Channel → Measurement
• Markt- & Wettbewerbsintelligenz: you make market observations into decision-making battle cards for sales
• Content & Sales-Enablement: you are responsible for messages and materials (Evidence, Case Studies, One-Pager, Decks) that convince clinically and economically
• Kanal- & KPI-Strategie: you set the channel mix (LinkedIn, Newsletter, Website/SEO) and steer marketing through clear key performance indicators
• Orchestrierung & Budget: you orchestrate AI, design partners, agency, and event services and are responsible for your marketing budget (implementation can be outsourced, but you design and decide)

Qualifikation

Your professional foundation

• Multiple years of experience in strategic marketing: you have learned marketing concepts and strategies not just theoretically, but also practically applied them
• Sure in the core methods: Positionierung & STP, campaign and launch architecture, channel mix, and KPI steering
• KI-native: you use LLMs daily as a lever for research, design, and analysis
• Studies in marketing/BWL field or comparable practice-based career path

How you work

• Analytical & data-driven: you read market data and KPIs and decide based on that, not from the gut
• Creative: you turn strategy and evidence into a story that reaches clinic decision-makers
• Ownership: you like to start from scratch, launch yourself, and decide
• Organized & coordination-strong: you are the hub: campaigns, services, and events all run through you
• Ready to take new paths: you try out instead of waiting for a playbook
• Communications-strong: clear upwards to the CEO and across all functions
• Team player over interfaces: Sales, Product, Regulatory, Partners, and KOLs: you connect them

Nice if you bring it along — no exclusion criterion

• Experience in a regulated or explanation-requiring B2B market (MedTech, Clinic, DRG/Reimbursement logic)
• English in addition to German
• Experience in steering agencies, freelancers, and events

Benefits

• Flexible working hours
• Remote-First: You work from wherever you're most productive.
• A small, owner-managed team (around 30 employees), short distances, and real impact.
• Professional development opportunities
• Mental Health Support
• Work hard, play hard: Regular team events
• And much more!

This fits you? Then we're looking forward to your application and to making a real contribution to the healthcare system together.

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