(Senior) Marketing Manager with Development Perspective (m/f/d)

Marketing from A to Z. Take Responsibility. Move Something Together.

From the newsletter to the website to the branded ballpoint pen. From a direct mailing campaign to our own trade fair with over 3,000 visitors and more than 180 exhibitors: Here, marketing is created from the idea to the implementation within our own team.

Are you excited about exactly this diversity? Do you think strategically, get involved operationally, and want to not only develop concepts but also make a difference yourself?

Then you are exactly right with us!

As a (Senior) Marketing Manager (m/f/d), you will actively shape our external communication and brand presence. Your focus will be on e-mail marketing, target group-specific communication, and the further development of our CRM and marketing automation processes.

You will take responsibility, make decisions, and implement projects independently. Together as a team, you will further develop our marketing, with a lot of creative freedom and the prospect of taking on even more responsibility in the long term.

Your Tasks

From idea to implementation – you'll be right in the middle of it.

• E-mail Marketing: Independent conception, design, implementation, and optimization of our newsletters and target group-specific e-mail campaigns

• External Communication: Design and further development of our brand communication across websites, social media, print media, and other channels

• HubSpot & Marketing Automation: Active support and further development of our CRM system, setup of automated workflows, target group segmentation, and optimization of digital processes

• Campaigns & Projects: Independent planning, management, and operational implementation of diverse marketing measures – from digital campaigns and direct mailing campaigns to classic advertising materials

• Content & Design: Creation of compelling content and design of graphics, presentations, and communication materials with Adobe Creative Cloud

• Event Marketing: Active participation in shaping our unitex-FashionFestival – from marketing and exhibitor communication to coordination and implementation of a trade fair

• Analysis & Optimization: Evaluation of relevant KPIs, identification of potentials, and implementation of concrete improvements

• Further Development: Close collaboration with marketing management, contribution of own ideas, and gradual assumption of overarching responsibility

What You Bring

You think along, get involved, and bring things to completion.

• Solid practical experience in marketing – whether through studies, training, or another professional path. What matters is what you can do and what you make of it.

• Experience in e-mail marketing and a good understanding of target group-specific external communication

• Experience with CRM systems, ideally HubSpot, as well as enthusiasm for marketing automation and digital processes

• A good feel for design, language, and target group-specific content, as well as the willingness to familiarize yourself with new tools

• Structured, independent way of working, organizational talent, and decisiveness

• Real hands-on mentality: You can coordinate large projects, but you also enjoy getting into the details and implementing things yourself.

• Initiative, team spirit, and a desire for a diverse marketing environment where not every day looks the same

• Motivation to develop yourself professionally and personally and to take on additional responsibility in the future

What Awaits You With Us

Versatility instead of pigeonholing. Creative freedom instead of long coordination paths.

• Marketing in all its breadth: We don't just plan or delegate to agencies. We develop, design, organize, and implement our marketing measures ourselves – digital, analog, and live.

• Responsibility from the start: You will manage your own projects, contribute ideas, and have the freedom to make decisions and drive things forward.

• Projects with real visibility: From our regular newsletters and the unitex-FashionBook to the unitex-FashionFestival with several thousand visitors.

• Room to grow: You will work closely with marketing management and can gradually take on more overarching and coordinating responsibility.

• Short paths, strong team: We work closely together, support each other, and prefer to implement rather than discuss ideas endlessly.

• Exciting industry environment: You will actively shape the communication of the leading purchasing groups in fashion retail.

Sounds like your next challenge?

Do you want to not just accompany marketing, but shape it from A to Z? Do you have ideas, take responsibility, and want to make a difference with us?

Then we look forward to receiving your application.

Don't just think along. Participate. Shape.

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