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Senior Marketing Manager (B2C)

Job description

Job Description We are looking for a Regional B2C Senior Marketing Manager to join our Team. Reporting to the Head of Marketing, South Asia and Sub-Saharan Africa region, this role is responsible for the development and delivery of the marketing strategy and reporting key outputs across the region. This role focuses on driving article submissions to meet growth targets for open access and subscription titles, increasing brand awareness, and boosting Open Research revenue. Leading a team of B2C Senior Marketing Managers, you will be expected to develop and deliver marketing strategies that drive engagement and conversion, leveraging data-driven insights to optimize campaigns. You will also be responsible for developing and maintaining relationships with key stakeholders across the region, including authors, editors, and publishers. This role requires strong analytical skills, excellent communication and project management abilities, and a deep understanding of the publishing industry. The ideal candidate should have experience in marketing, preferably in the B2C space, and a proven track record of delivering successful campaigns. You will be expected to work closely with cross-functional teams, including editorial, sales, and product development, to ensure alignment and maximize impact. This is an exciting opportunity for a motivated and results-driven professional to join our dynamic team and contribute to the growth and success of our business.

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Company information

Company
Taylor and Francis
Location
India, Delhi, New Delhi
India
Posted
10 months ago

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