(Senior) Marketing Manager B2B Tech (m/f) | 30-40 h in Altenstadt near Frankfurt am Main

Strong topics. Strong foundation. Now it's your turn.

Freedom to shape rather than marketing by template

When networks fail, security vulnerabilities arise, or IT infrastructures don't grow with the company, things quickly become critical. This is precisely where the companies of the nscon group come in: we ensure that complex IT becomes more secure, reliable, and future-proof.

Our experts bring a great deal of technical knowledge and experience to this. Now we are looking for an experienced marketing personality who recognizes the potential in this and develops strong brands, relevant stories, well-thought-out campaigns, and genuine demand from it.

Someone who doesn't just keep marketing running, but visibly develops it further.

Who we are

The nscon group unites three IT companies:

• nscon advises companies on Network, Security, and Automation and develops individual solutions for complex IT environments.
• nsconverge takes over the reliable operation of IT infrastructures and develops scalable managed services.
• CST brings many years of experience in the fields of IT infrastructure, connectivity, and security.

Together, we support companies from consulting and technical implementation to secure operation.

Our work often happens in the background. Nevertheless, its impact is immediately noticeable: systems remain available, data protected, and companies remain operational.

This is exactly the impact that your marketing should make even more visible.

Tasks

What you will drive with us

You will give our marketing a clear direction

• You will further develop the marketing strategy of the nscon group together with management and sales.
• You will refine target groups, positioning, messages, and priorities for our different brands and services.
• You will set clear priorities, choose the appropriate channels & measures, and interlink marketing and sales into a common process.

You turn technical expertise into relevant content

• You will recognize the stories behind our projects, solutions, and experts.
• You will develop content from this for websites, LinkedIn, Instagram, newsletters, podcasts, video, and other suitable formats for IT decision-makers, including SEO & GEO.
• You will conduct interviews with our technical colleagues and translate complex topics into content that decision-makers understand and find relevant.
• You will specifically develop our experts into visible thought leaders.
• You don't just plan, but can also implement ideas quickly and pragmatically yourself.

You develop campaigns that trigger something

• You will develop campaigns from the initial idea through ads, content, and landing pages to lead generation and handover to sales.
• To do this, you will identify relevant challenges of our target groups and develop messages, offers, and creative hooks from them.
• You will define KPIs, manage organic and paid measures such as LinkedIn Ads, Meta Ads, and SEA, evaluate their impact, and further develop successful approaches.
• You will develop our brands, websites, and marketing materials and ensure a consistent visual and linguistic presence.
• You will use AI and marketing automation, manage agencies, budgets, and timings, and provide technical leadership to our working student.
• You will try out new formats and channels and evaluate what fits our target groups and our goals, while also having the courage to end measures that don't work.
• You will also design events, promotional materials, and merchandise as part of a coherent brand experience.
• You don't have to edit every video yourself or create every design alone. But you can judge quality, brief clearly, and, if necessary, get hands-on operationally yourself.

Qualifications

You could be exactly the right fit if…

• You have several years of experience (min. 3-5) in B2B marketing of complex products or services – ideally in IT, technology, consulting, SaaS, or a comparable environment, and have already been responsible for your own projects, campaigns, or marketing areas.
• You develop strong ideas, but don't stop at the idea stage.
• You don't see marketing and sales as separate worlds.
• You quickly understand complex topics and develop clear messages from them.
• You have a good feel for target groups, platforms, trends, and brand impact.
• You recognize what needs to be done next yourself and take responsibility for it.
• You enjoy trying new things, but also critically question their impact.
• You can switch between strategy, creation, project management, and implementation.
• You are proficient in social media, content management systems, and digital marketing tools (such as Canva, Figma, Adobe, etc.).
• You have very good German and good English skills.

Your degree is secondary to us. What matters is what you have already built, improved, successfully marketed, or measurably achieved.

Benefits

What awaits you with us

• A newly aligned role with a lot of scope for creative freedom.
• Direct collaboration with management, sales, and technical decision-makers.
• Short decision-making processes and the opportunity to try out ideas quickly.
• Three brands that you can visibly develop further.
• Challenging B2B topics with a concrete impact on the operability and security of companies.
• Flexible working hours without core hours, partly in a home office.
• 30 days of vacation.
• 40 hours of training time per year and coverage of training costs.
• Full coverage of costs for childcare or a day mother.
• Overtime compensation at a 1:1 ratio.
• Further benefits such as company health insurance, retirement provision, voluntary savings plans (VWL), and a monthly Rewe shopping voucher.

💬 Show us what you can achieve

We don't need a classic cover letter.

Send us your resume or your LinkedIn profile and briefly tell us about a marketing project you are proud of:

• What was the starting situation?
• What was your specific contribution?
• What did you achieve with it?

A link or a few short sentences are perfectly sufficient.

And if you already have the first ideas for our marketing while reading: even better.

Then write to us or click through directly:

🙋🏻‍♀️ Beatrice Fischer (Recruiting Manager)

👉 +49 151 5377 4631

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