Senior Marketing Manager B2B (m/f/d)

Glass is our passion. Growth our drive.

Euroglas Verpackungsgesellschaft mbH and Gläser & Flaschen GmbH belong to the international TricorBraun Group, one of the world's leading companies for packaging solutions. Together, we develop high-quality glass packaging and sustainable concepts for business customers from a wide range of industries.

To strengthen our team, we are looking for a Senior Marketing Manager B2B (m/f/d) for our locations in Germaringen or Berlin, who will take our brands to the next level with strategic foresight, creativity, and the ability to implement.

Shape the B2B Brand of Tomorrow

In this position, you will be responsible for the positioning and consistent brand presence of our B2B brands. You will strategically develop brand management and our B2B marketing activities. You will work closely with Sales, Key Account Management, and internal experts to ensure that branding, campaigns, and sales support work together effectively.

Tasks

• Brand and Corporate Design: Further develop brand strategy, messaging, and design guidelines, and ensure a consistent presence across all channels.
• B2B Campaigns and Customer Acquisition: Plan and implement target group-specific campaigns, product launches, and Account Based Marketing for industries, key accounts, and new customers.
• Lead Generation: Develop and implement digital measures for acquiring qualified B2B leads, define clear criteria for lead qualification.
• Sales Support: Develop relevant sales documents, presentations, references, and sales arguments, and support sales in important customer appointments and tenders.
• Trade Fairs, Events, and Content: Manage trade fairs and customer events, and create sales-promoting content together with internal experts.
• Performance and Budget: Be responsible for the marketing budget and relevant key figures, evaluate campaign results, and monitor the market and competition.

Qualifications

• Experience and Expertise: You have many years of experience in B2B marketing and brand management. In-depth knowledge of lead generation, campaign management, and sales support are particularly important.
• Understanding of Business Customers: You can communicate complex products and services understandably and develop target group-oriented measures for industries, key accounts, and new customers.
• Project Management: You work in a structured manner, set priorities, and reliably manage projects, budgets, and external service providers.
• Collaboration: You communicate clearly, enjoy cross-functional collaboration, and are persuasive in your interactions with sales, management, and internal experts.
• Work Style: You act independently, pragmatically, and results-oriented, and have a good feel for design, content, and brand impact.
• Languages: You have very good written and spoken German and English skills.

Benefits

• Responsible role with a high degree of autonomy
• Short decision-making paths and direct communication
• Close collaboration with management and a direct reporting line to the Head of Marketing
• Significant scope for development in advancing our B2B brands and marketing activities
• A collegial and professional environment with a hands-on mentality
• Hybrid work model with the possibility of mobile working
• Flat hierarchies and a respectful working atmosphere

Apply now!

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