Senior Marketing Manager - B2B

Company Description Arboreal is an award-winning ingredients technology company specializing in innovative solutions for specialty food and nutraceutical ingredients. Known for its expertise in sugar reduction, alternative proteins, cacao ingredients, and nutraceutical formulations, Arboreal collaborates closely with "Better for You" brands to deliver healthier, functional, and sustainable products. The company goes beyond consultancy, working hands-on with clients to create category-defining ingredients that meet the evolving needs of consumers. As a Senior Marketing Manager - B2B, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness. This includes identifying market trends, analyzing customer insights, and creating targeted campaigns to reach key decision-makers. You will also work closely with cross-functional teams to develop product positioning, messaging, and go-to-market plans that align with the company's overall strategy. The ideal candidate will have a strong background in B2B marketing, with experience in developing and executing successful marketing campaigns. A bachelor's degree in Marketing or a related field is required, along with 5+ years of experience in a similar role. Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word, is essential. Familiarity with marketing automation tools, such as Marketo or Pardot, is a plus. The company offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.