Senior Marketing Manager B2B (all genders)

Tasks

You don't just develop content - but the driving growth engine for Germany's largest B2B partner network in the home & real estate sector.
As a Senior Marketing Manager B2B, you are the strategic and creative pacemaker for our B2B partner acquisition. Your clear goal: building and scaling our Content-to-Consent Engine to build a highly qualified pool of potential trade businesses, create sustainable trust, and win them as long-term partners for Aroundhome.

• Content-to-Consent Strategy: You are responsible for the conception and management of our B2B Content-to-Consent Engine. From high-value content formats (e.g., webinars, industry guides, and white papers) to interactive assets, you develop content that offers real business substance and encourages trade businesses to opt-in (MQL).
• Target Audience Understanding & Content Concepts: Our partner trade businesses are extremely diverse – from traditionally minded master painters to data-driven large brokers. You delve deep into their different working worlds and challenges, recognize what truly motivates them, and translate this knowledge into precisely tailored content offerings.
• B2B Creator & Ecosystem Management: You identify industry-specific experts, construction influencers, and guest speakers, build strategic partnerships, and establish exclusive co-creation formats that sustainably strengthen our brand authority.
• Content-to-Campaign Briefings (SLAs): You understand marketing as a team sport. You translate your content concepts into structured briefing kits (raw copy, core messages, triggers) for your colleagues in email and performance marketing so that campaigns can be implemented seamlessly and our topics reach the right target audiences.
• Funnel Tracking & Performance Analysis: You keep a close eye on the performance of your assets. Through continuous monitoring of content-to-conversion rates (CPL, consent rates), you constantly optimize your formats in close exchange with your team lead.

Requirements

• You have several years of professional experience in B2B/ Inbound/ Content Marketing or B2B Lead Generation, ideally in a platform or marketplace environment.
• You have a deep understanding of B2B funnel mechanics (MQL, SQL, CPL) as well as GDPR-compliant marketing consents.
• You possess strong target audience empathy and quickly understand different B2B life worlds to derive topics at eye level and with genuine business relevance.
• You are characterized by high creativity and demonstrable format expertise – whether in the conception of inspiring content assets or in the confident handling of industry experts and guest speakers.
• You combine strategic foresight with operational drive and a conscientious, independent way of working.
• You are a strong communicator, possess very good German language skills, and are characterized by a healthy dose of humor.

What We Offer

Hybrid Working // Stay Flexible: We rely on a hybrid work model that combines flexibility and personal interaction. In addition to our weekly team days, which we spend together in our Berlin office, you can of course also work flexibly from your home office after consultation. If you don't live in Berlin, we'd be happy if you are on-site as needed for team days, workshops, or important meetings. Additionally, we offer you the opportunity to work from selected EU countries for up to 30 days a year.

Room to Grow // Stay Curious: In regular feedback sessions, you will shape your very own personal development path together with your manager. In addition, there is an annual training budget and informative workshops that provide you with new input and promote your personal development.

Mental and Physical Health // Stay Healthy & Active: We want you to feel well and support your health through a subsidized membership at Urban Sports Club. In addition, our cooperation partner “Fürstenberg Institut” is available to you and your family members with advice and support when it comes to mental health & coaching.

Responsibility // We #care: We care about our planet and the people who live on it. To make our world a little bit better, our ESG Team (Environmental, Social & Governance) promotes our awareness of environmentally friendly behavior. Additionally, we work with JobRad, offer a subsidized BVG ticket, and actively support social projects in Berlin on our annual Social Day. We pitch in to give something back to our planet and our fellow human beings.

Team Spirit // Stay Connected: What drives us is our sense of community. Once a month, we celebrate our Company Office Day at Potsdamer Platz, where everyone comes together in person. In addition to a comprehensive update from our C-Board, the focus is primarily on togetherness and exchange during joint lunches and dinners.