Senior Marketing Manager (all genders)

As Senior Marketing Manager (all genders), you will be responsible for TradeLink's marketing – from brand and events to case studies and LinkedIn to sales enablement. You will ensure that our brand is consistently and relevantly experienced across all touchpoints, develop marketing activities further, and implement them with a high standard of quality. You will naturally use AI tools as part of your daily work and be eager to make a significant impact in a small team. You will work directly with the management team and manage our PR agency and freelancers.

Tasks

• Brand: You will keep our brand book, our tone of voice, and our naming conventions alive and ensure they are visible in every deck, every post, and every case study.
• Events: You will plan and be responsible for customer events, trade fair appearances (including LogiMAT), and webinars End-to-End – including budget and follow-up.
• Case Studies: You will build a repeatable case study engine – approach customers, conduct interviews, and produce convincing written and video cases from them.
• LinkedIn & PR: You will manage our Company Page, write for our CEO, and be the internal point of contact for our PR agency – from press releases to data-driven content formats.
• Website & Content: You will maintain and further develop the website, landing pages, blog, and newsletter in line with the positioning.
• Sales Enablement: You will create and maintain pitch decks, videos, and one-pagers so that Sales always has the right material at the right time.
• Agencies & Freelancers: You will brief, manage, and evaluate external partners – agency, demand-gen freelancers, design, and video.
• AI-powered Workflows: You will actively use Claude, ChatGPT, as well as image and video tools to produce content faster and with higher quality.

Qualifications

• At least 4 years of experience in B2B marketing, communication, or sales enablement – ideally in a role where you were largely solely responsible for marketing
• Strong deck-building skills (PowerPoint/Google Slides, Canva, or Figma) with a good visual sense
• Experience in planning events or comparable projects including budget management
• Experience in briefing and managing agencies or freelancers
• Practical, regular experience with AI tools for content creation (text, image, ideally also video), among other things
• Own judgment: You decide what fits the brand and advocate for it with Sales and Management
• Proactive, independent working style – you prioritize yourself and don't need detailed briefings
• Confident demeanor in dealing with customers, press, and senior stakeholders
• Very good German and English skills in speaking and writing
• Ideally: PR experience, basic video editing skills (CapCut, Premiere, Descript or similar), B2B SaaS background with familiarity or affinity for HubSpot/Webflow, or logistics and supply chain

Benefits

• Impact, Innovation & Ownership: Shape our rapidly growing, AI-native B2B startup in logistics. We work in small, focused pods where everyone is responsible for real results – not just completing tasks. Influence product, customer solutions, growth, and brand. We think big, act fast, and solve real problems.
• AI-Powered, Human-Led: Work at the forefront of an organization built to be AI-native. You will use AI to multiply your impact – while judgment, creativity, and ownership remain clearly human.
• Learn and grow fast: Continuous feedback, 360° reviews, and a dedicated development budget to build the exact skills you need. Work closely with an experienced management team that sets the direction – instead of micromanaging your daily work.
• Passionate Team: Become part of a motivated, supportive team that values clarity, ownership, and real impact. In our pods, you will work in close-knit, well-coordinated teams – with genuine collaboration rather than just shared tools.
• Culture & Belonging: Inclusive, diverse, and fun – from virtual team events to unforgettable offsites, we create a strong sense of community everywhere, including regular co-working in Berlin and Munich.
• Share in success: Through our VSOP program, you have direct participation in the company's growth.

Even if you are not 100% sure whether you meet all the criteria, we expressly encourage you to apply anyway. Curiosity, enthusiasm for digital innovation, willingness to learn, team spirit, and a genuine growth mindset mentality are most important to us.

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