Senior Marketing Manager

What awaits you with us:

• You develop and implement holistic B2B marketing strategies that clearly position our solutions and services and make them sustainably visible in the market

• You plan, manage, and optimize targeted marketing measures and campaigns along the customer journey – with a focus on demand generation, growth, and pipeline impact

• You act as a strategic sparring partner for management, sales, and recruiting, connecting positioning, campaigns, and content to predictably qualified leads and measurable results

• You work at eye level and with short decision-making processes: In a three-person marketing team, you take on real scope for design, can drive topics forward visibly, and actively co-develop structures, campaigns, and processes

• You work both hands-on and strategically with tools such as Google Ads, LinkedIn Campaign Manager, and CRM systems (e.g., Salesforce) and derive concrete optimization measures from them

• You actively develop the marketing department: You establish scalable processes, bring structure to campaign planning, reporting, and content production, and take on technical and disciplinary leadership

• Ideally, you have experience from the IT/software or agency/service sector and understand how to successfully market B2B offerings that require explanation

• You can find example projects under Success Stories

What sets you apart:

• You have a completed degree in Business Administration, Marketing, Communications, Media Management, Design/Graphics, or a comparable field of study

• You will take us to the next level in AI-supported marketing automation: You evaluate suitable tools/workflows (e.g., for content production, campaign setups, lead scoring, reporting), set them up independently, and establish scalable, efficient automation processes in marketing – including team enablement

• You have several years of (senior) experience in strategic B2B marketing, ideally in the IT/software or service sector – with a focus on positioning, demand generation, and growth

• You conceive, manage, and optimize performance campaigns (e.g., Google Ads, LinkedIn) and strategically use AI tools to efficiently and data-drivenly further develop campaigns, content, and analyses

• You think entrepreneurially, take responsibility, and convince through confident, target-group-oriented communication as well as strong stakeholder management; initial experience in team leadership is a plus

• You speak fluent German (at least C1 level) and very good English (at least B2)

Our offer to you:

• Appreciation & collaboration at eye level

• 12 training days per year

• Family-friendly working hours and hybrid working with a home office component

• Jobrad (company bike), workation, sabbatical, childcare subsidy, health programs, and much more

• Fair salary model: Final compensation depends on your qualifications and previous experience

This is Accso:

Accso is a digital partner for sophisticated custom software solutions – with an AI Native Mindset. We combine excellent engineering and quality awareness with pragmatic AI use, from conception through development to operation. We are driven by a clear vision: to make the world a little better by creating future-proof software development and measurable impact together with our customers. The human being is the focus – for our customers as well as in our teams. We work in a partnership-based, solution-oriented, excellence-driven manner, with open communication at eye level. In interdisciplinary teams, you will be directly involved with the customer – with a great deal of scope for design, active knowledge transfer, and a culture that promotes curiosity, responsibility, and learning. With us, you can contribute as you are, use modern technologies responsibly, and continuously develop yourself professionally and personally. We look forward to receiving your application.

Your Application:

It is not so important to us that you fulfill the job requirements 100%, but rather that you enrich our team with your talents, your knowledge, and your personality, and that we grow together.

*For us, your talent is decisive, not your gender, origin, religion, sexual orientation, or any disability.​

Contact

Meruyert Alibekova

Talent Manager
Mobile: +49 151 40230 874
Email: