Serasa Experian
1 year ago
Senior Marketing Analyst
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Company information
- Company
- Serasa Experian
- Location
- Brasil, Sudeste, Estado de São Paulo, São Paulo Brazil
- Posted
- 1 year ago
Job description
Senior Marketing Analyst – GROWTH and customer segmentations
We are looking for a professional passionate about data, consumer behavior, and growth strategies. This person will be responsible for developing and implementing intelligent public segmentations with a focus on purchase increase, customer base optimization, and journey personalization.
What will be your main deliveries?
- Develop data-driven growth strategies focused on conversion, retention, and LTV increase;
- Monitor segmentation performance and propose continuous optimizations;
- Develop strategies for customer purchase journey personalization;
- Contribute to cross-channel communication throughout the customer journey;
- Work in partnership with areas such as CRM, Marketing, Product, Data, Media, and Customer Service;
- Achieve KPIs and results of digital journeys and suggest continuous improvements;
- Act on CDP platform management (Adobe Experience Platform);
- Act on communications via email, SMS, Push, or WhatsApp using Marketingcloud.
What we're looking for in you!
- Experience with CDPs and engagement tools (e.g. Salesforce, Marketingcloud, Adobe Experience Platform, etc.)
- Knowledge of CRM strategies, conversion funnel, and customer journey;
- Analytical skills to interpret data and generate actionable insights;
- A proactive, collaborative, and results-oriented profile.
Required skills
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