Senior Marketing Analyst

Marketing Analytics is not just reporting, but the foundation for data-driven growth decisions?

Nordleaf creates large amounts of marketing, customer, and e-commerce data daily across channels like Meta, Google, and TikTok. The technical data foundation is already in place, now it's about deriving real insights, reliable decision-making grounds, and direct commercial impact.

In this role, you will work closely with the existing marketing team and data warehouse manager, taking ownership of analytical topics such as attribution, CAC/LTV models, retention, incrementality testing, and cross-channel performance evaluation. It's not about classic dashboard reporting, but about breaking open existing black boxes in marketing, making growth levers visible, and actively co-shaping data-based decisions.

Aufgaben

• You analyze cross-channel performance data from Meta, Google, TikTok, and other marketing sources, and derive concrete growth recommendations from it.
• You develop and are responsible for attribution, CAC, and LTV models to make marketing decisions data-based and steerable.
• You identify early performance problems, creative fatigue, and efficiency losses within paid channels.
• You use large data volumes from the data warehouse to break open existing marketing black boxes.
• You analyze cohorts, retention rates, and customer lifecycle data to make long-term growth potential visible.
• You develop test and experiment setups around incrementality, marketing effects, and cross-channel performance.
• You support the marketing team in using budgets more effectively and making data-based decisions faster.
• You bring structure, methodology, and analytical standards to the marketing analytics area and create scalable decision-making grounds for further growth.

Qualifikation

• You bring several years of experience in marketing analytics, growth analytics, or performance analytics in a DTC/e-commerce environment.
• You have already worked with complex marketing and customer data at high scaling levels, ideally in an environment with >100 million euros GMV.
• You understand paid acquisition, attribution, retention, and LTV not just theoretically, but can derive concrete action recommendations from it.
• You know the relevant e-commerce and marketing tools like Shopify, Klaviyo, Meta Ads, Google Ads, or attribution tools from practice.
• You work independently, question existing structures, and take ownership of your topics.
• You have a good sense for commercial connections and want to make a direct impact on growth and revenue with your work.
• You feel more at home in pragmatic startup/scale-up environments than in classical corporate structures.
• You bring very good English skills, German skills are a plus.

Benefits

• A central analytics role with much ownership and direct influence on growth, marketing efficiency, and commercial decisions.
• The opportunity to build marketing analytics actively and replace existing black boxes with data-driven insights.
• Much design freedom in topics like attribution, retention analytics, and cross-channel performance steering.
• Tight collaboration in a very operational and impact-oriented setup where data-based decisions generate direct business impact.
• Modern e-commerce and marketing setups around Shopify, Klaviyo & Co.
• Few decision-making paths, high self-responsibility, and the opportunity to actively shape structures and processes.
• A hybrid work model with an office in Hamburg as well as much flexibility in daily work.

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