Senior Market Research Analyst

About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 26 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate innovation, and drive business outcomes. As a Senior Market Research Analyst at Toluna, you will be part of a dynamic team that leverages cutting-edge methodologies, tools, and technologies to uncover new insights and inform strategic decision-making for our clients. Your responsibilities will include: • Conducting market research studies using various methods (qualitative and quantitative) to gather data on consumer behavior, preferences, and attitudes. • Developing and implementing research designs, questionnaires, and survey protocols to ensure high-quality data collection. • Analyzing and interpreting large datasets to identify trends, patterns, and correlations that inform business decisions. • Collaborating with cross-functional teams (e.g., sales, marketing, product) to develop targeted insights and recommendations for clients. • Staying up-to-date with industry trends, best practices, and emerging methodologies in market research to continuously improve our offerings and services. • Participating in internal projects and initiatives aimed at driving innovation, process improvement, and team development. Requirements: • Bachelor’s degree in Market Research, Marketing, Business Administration, or a related field. • 5+ years of experience in market research, preferably with a focus on consumer insights, brand tracking, or customer satisfaction. • Strong analytical and problem-solving skills, with the ability to interpret complex data sets and draw meaningful conclusions. • Excellent communication and presentation skills, with the ability to effectively convey findings and recommendations to both technical and non-technical stakeholders. • Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Docs, Sheets, Slides). • Familiarity with statistical analysis software (e.g., R, SPSS) and data visualization tools (e.g., Tableau, Power BI) is a plus. Benefits: • Competitive salary and benefits package. • Opportunities for professional growth and development in a dynamic and innovative company. • Collaborative and inclusive work environment with a diverse team of experts from around the world. • Flexible working arrangements, including remote work options. • Access to cutting-edge tools, technologies, and methodologies in market research and insights.