Senior Manager (w/m/d) KI-Wachstumsmarketing (B2B)

At IONOS, you will work with the leading European provider of cloud infrastructure, cloud services, and hosting services in partnership with various teams. We offer you a perspective in one of the most secure industries. Our open working structures, duz culture, and flat hierarchies with unmatched team spirit are what set us apart. We firmly believe that job and fun are compatible and provide you with the corresponding environment. As we continue to grow, we are always on the lookout for new colleagues. Join IONOS and let's grow together.

Aufgabenbereich

• B2B-Domains-Segment, sets clear goals and ensures transparent attribution throughout the entire funnel.
• You establish and scale an AI-first marketing organization, connecting tools, data, processes, and skills and anchoring automation in all core functions.
• You sharpen the positioning and value proposition of IONOS B2B Domains and achieve measurable brand impact in target segments and regions.
• You work closely with Product, Sales, Development, and central functions (IONOS Group) to ensure marketing, sales, and product are fully commercially aligned.
• You lead, coach, and develop a high-performing, AI-literate team and build skills specifically out.
• You represent Marketing in executive rounds and against external partners and bring data-based arguments clearly to the point.

Innovation as Standard

• You lead the AI-first transformation of organization, processes, tool stack, and competencies, setting up not just pilots but scaling successful approaches company-wide.
• You use automation, personalization, predictive analytics, and generative creative solutions and anchor a test-and-learn culture with clean experiment designs.
• You position IONOS as the benchmark for AI-enabled B2B marketing in the domain and digital identity market and boost sales productivity with AI-supported lead generation, pipeline acceleration, and account-based strategies significantly.

SUCCESS AFTER 6-12 MONTHS

• The marketing contribution to the pipeline and conversion rates along the funnel increase significantly and are cleanly attributed.
• Efficiency improves measurably through automation and transparent ROI reports over all initiatives.
• Value Proposition and GTM playbooks are clearly defined, tested, and implemented for core segments and regions.
• The team works in sync with clear AI-supported workflows in all core areas.

Qualifications

• You bring at least 6 years of experience in B2B or SaaS marketing, including 3+ years in a leadership role with responsibility for team, budget, and results.
• Numerical practice with AI as well as secure in growth marketing, automation, data analysis, and attribution. From strategy to hands-on.
• You have built and led global and functionally diverse teams and steered changes on the executive level with sovereignty.
• You have practical experience with leading and new MarTech and AI-supported tools. Technology open and pragmatic.
• Knowledge of domains, hosting, cloud, or digital infrastructure is a plus.
• Languages: English fluent. German welcome.

Benefits

• Hybrid work model.
• Free drinks and fruit.
• Diverse employee discounts for activities and (InterNetX)-products.
• Versatile employee events (e.g., Meet & Eat, company parties).
• Multiple opportunities for further education and development.
• Modern office equipment.
• Focus on sustainability through job ticket and job bike.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized enterprises (SMEs). IONOS has more than six million customers and is active in 18 markets in Europe and North America with its globally available platform. As a “One-Stop-Shop