Senior Manager, Regional Marketing, Electrophysiology

• Lead and execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance
• Partner with cross-functional teams to tailor campaigns, enable field teams, and measure impact in market
• Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations
• Provide expertise and guidance to country team in Australia / Japan towards successful launch of new products
• Collaborate with the ANZ / Japan marketing team to upskill talents with capabilities pertaining to future product launches
• Support external customer engagements with KOL’s in ANZ / Japan
• Translate global EP marketing strategy into APAC regional plans and local execution roadmaps
• Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns
• Lead market segmentation, customer journey mapping, and targeting for key APAC markets
• Drive multi-channel programs optimized for APAC markets
• Measure and report campaign performance and ROI

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred)
• 8+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities
• Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred
• Demonstrated track record in brand management, product launches, and multi-channel campaign execution
• Experience working with cross-functional teams and supporting local affiliates across multiple markets

Core Competencies

Demonstrates expertise in leading regional marketing strategies and executing integrated campaigns tailored for APAC markets, with a strong focus on brand management and product launches in the healthcare and biopharma sectors.

Highest-signal resume keywords

• Regional Marketing Strategy
• Brand Management
• Product Launches
• Multi-Channel Campaign Execution
• Cross-Functional Team Collaboration

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Brand Positioning
• Market Segmentation
• Customer Journey Mapping
• Campaign Performance MeasurementROI Analysis
• Integrated Campaign Development
• Channel Strategy

Soft Skills

• Leadership
• Collaboration
• Communication
• Guidance

Certifications & Qualifications

• Bachelor's Degree in Marketing
• MBA Preferred

Industry Keywords

• Healthcare
• Biopharma
• Medical Device
• Regulated Industry
• KOL Engagement