Sign up to save this job, get alerts, and apply with an optimized CV.
Senior Manager of MICE Sales
Job description
- Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
- Identify and pursue new business opportunities within the MICE segment to drive hotel occupancy and maximize venue usage.
- Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
- Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
- Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.
- Monitor and guide the sales team to achieve revenue targets across venue, hotel, F&B & attractions
- Assist the Director of MICE Sales in driving business performance and provide timely updates on progress
- Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports
- Develop and refine MICE & Corporate Sales product offerings, ensuring they meet market demand and align with brand strategy
- Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
- Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
- Collaborate closely with clients and operations teams to understand event requirements and close service gaps.
- Lead, mentor, and motivate the MICE & Corporate Sales team to achieve sales targets and maintain high performance standards.
- Support the Director of MICE Sales with organizational, communication, and administrative tasks at a strategic level.
- Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
- Oversee compliance and risk management within MICE & Corporate Sales operations.
- Assist in the development of new event types, P&L planning, budgets, and event calendars.
Job Requirements:
- Bachelors Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field
- Minimum of 8-10 years in MICE & Corporate Sales
- Strong leadership, communication, and interpersonal skills.
- Proficiency in MS Office Suite and Dynamic 365 for business needs.
- In-depth knowledge of the MICE & Corporate Sales industry, including trends, competitors, and market dynamics.
- Travel is required for client meetings, site inspections, and industry events.
Required skills
marketing
organizational skills
product development
sales targets
compliance
leadership
mentoring
communication skills
motivation
business development
f&b
service delivery
risk management
market research
ms office suite
event management
administrative tasks
strategic planning
client acquisition
business administration
stakeholder management
proposals
revenue targets
hotel occupancy
budget management
client relations
yield management
brand strategy
hospitality management
key account management
sales strategy
client retention
pricing strategies
trade shows
sales team management
repeat business
business performance
venue management
corporate sales
performance standards
target markets
networking events
attractions
client expectations
marketing concepts
exhibitions
industry partners
mice sales
event delivery
referral business
operations collaboration
event packages
occupancy performance
sales performance reports
event requirements
planning checklists
p&l planning
event calendars
dynamic 365
Sign up to apply
Create a free account to apply for this job and get access to:
- AI-powered CV optimization for this specific job
- Save jobs and create custom alerts
- See your CV match score for each job
Company information
- Company
- Resorts World Sentosa
- Location
-
Singapore
Singapore - Posted
- 1 month ago
Interested in this position?
Create your free account and tailor your CV to match this job.