Resorts World Sentosa
2 months ago
Senior Manager of MICE Sales
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Company information
- Company
- Resorts World Sentosa
- Location
- Singapore Singapore
- Posted
- 2 months ago
Job description
- Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
- Identify and pursue new business opportunities within the MICE segment to drive hotel occupancy and maximize venue usage.
- Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
- Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
- Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.
- Monitor and guide the sales team to achieve revenue targets across venue, hotel, F&B & attractions
- Assist the Director of MICE Sales in driving business performance and provide timely updates on progress
- Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports
- Develop and refine MICE & Corporate Sales product offerings, ensuring they meet market demand and align with brand strategy
- Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
- Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
- Collaborate closely with clients and operations teams to understand event requirements and close service gaps.
- Lead, mentor, and motivate the MICE & Corporate Sales team to achieve sales targets and maintain high performance standards.
- Support the Director of MICE Sales with organizational, communication, and administrative tasks at a strategic level.
- Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
- Oversee compliance and risk management within MICE & Corporate Sales operations.
- Assist in the development of new event types, P&L planning, budgets, and event calendars.
Job Requirements:
- Bachelors Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field
- Minimum of 8-10 years in MICE & Corporate Sales
- Strong leadership, communication, and interpersonal skills.
- Proficiency in MS Office Suite and Dynamic 365 for business needs.
- In-depth knowledge of the MICE & Corporate Sales industry, including trends, competitors, and market dynamics.
- Travel is required for client meetings, site inspections, and industry events.
Required skills
- marketing
- organizational skills
- product development
- sales targets
- compliance
- leadership
- mentoring
- communication skills
- motivation
- business development
- f&b
- service delivery
- risk management
- market research
- ms office suite
- event management
- administrative tasks
- strategic planning
- client acquisition
- business administration
- stakeholder management
- proposals
- revenue targets
- hotel occupancy
- budget management
- client relations
- yield management
- brand strategy
- hospitality management
- key account management
- sales strategy
- client retention
- pricing strategies
- trade shows
- sales team management
- repeat business
- business performance
- venue management
- corporate sales
- performance standards
- target markets
- networking events
- attractions
- client expectations
- marketing concepts
- exhibitions
- industry partners
- mice sales
- event delivery
- referral business
- operations collaboration
- event packages
- occupancy performance
- sales performance reports
- event requirements
- planning checklists
- p&l planning
- event calendars
- dynamic 365
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