Senior Manager CRM & E-Mail-Marketing (m/w/d)

We are Sportstech Brands Holding GmbH, an e-commerce company in the heart of Berlin. Our brand Sportstech stands for high-quality fitness equipment and well-being. Currently, we employ a highly motivated team with over 100 employees from 25 nations. They all share a passion for innovations. At our company, high self-motivation counts, as we work as a global team and support each other in achieving our full potential. We were recognized by the magazine Focus as Growth Champion 2023, in the Gründerszene Growth Ranking among the top 50, and in the FINANCIAL TIMES as one of the fastest-growing companies in Germany and Europe in 2022.

Convince yourself and gain insight into our company: https://youtu.be/G-RtVyyOr-o

We are now looking for you as Senior Manager CRM & E-Mail-Marketing (m/w/d)!

Your tasks

• Total responsibility for the strategic and operational management of all CRM and e-mail marketing activities in the DACH region with Klaviyo as the central tool.
• Further development of a scalable, data-driven lifecycle and CRM strategy along the entire customer journey (Onboarding, Conversion, Retention, Reactivation).
• Concept, implementation, and optimization of complex, automated Klaviyo flows with a focus on personalization, segmentation depth, and relevance.
• Responsibility for KPI frameworks, reporting, and performance analysis within Klaviyo (e.g. Open Rate, CTR, Conversion Rate, Revenue per Recipient, Retention KPIs).
• Strategic further development of segmentation and activation logics based on behavioral, transactional, and product data.
• Ensuring consistent, cross-channel CRM excellence (primarily email & flows) across all markets.
• Tight coordination and steering of relevant stakeholders (management, product management, performance marketing, agencies, international teams).

Your profile

• Degree in Marketing, Economics, Communication or a comparable field.
• Multiple years of experience in CRM and e-mail marketing, ideally in the D2C or e-commerce environment.
• Ideal experience with Klaviyo or similar systems – particularly in building scalable flows, complex segmentations, dynamic content, A/B testing, and optimization logics.
• Strong analytical competence combined with strategic, performance-oriented thinking.
• Experience working with international markets and cross-functional teams is an advantage.
• Fluent German and English skills in writing and speaking.

We offer you:

• A secure job at a forward-looking company.
• Pay based on performance and attractive additional benefits.
• A special leave day for your birthday.
• Health & Mobility – Germany ticket or contribution to Urban Sports membership.
• Modern equipment – height-adjustable tables and walking pad.
• Discounts on our fitness equipment.
• Development opportunities through further education and internal career paths.
• A strong team – international colleagues, short decision-making processes, open collaboration.

Workplace

• Location: Berlin – Alexanderplatz – good connection with public transportation.
• Working hours: Monday to Friday.

Application

Sounds interesting? Then apply now directly through our online portal – without a cover letter, just with your CV.

Contact:
HR Department – Sportstech Brands Holding GmbH

If you have any questions, we are available from Monday to Friday from 9 am to 4 pm at +49 30 2206635 – 401.

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