Senior Manager Commerce (Mensch) Retail Media

WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we combine the best platforms, talent, and partners to create new opportunities for boundless growth in a connected media world.

• Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily life to suit you. You can also compensate for overtime. 
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off. 
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days focus on your health.
• Practice makes perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us. 

As a Senior Manager Commerce (Mensch) Retail Media, you are the strategic and operational key figure for our major clients. You are responsible for the holistic planning, management, and further development of their retail media activities – from Amazon and other marketplaces to leading retailers and video and audio formats.

• Strategy & Annual Planning: You develop holistic commerce and retail media strategies for your clients, define KPI targets, and create the media plan across all relevant touchpoints and funnel stages.
• Client Leadership & Management: You lead clients as a partner and on equal footing, manage regular communication (including international stakeholders), and present results and strategic roadmaps in reviews.
• Holistic Campaign Management (A–Z): You are responsible for campaign management across the entire retail network – from Amazon (Sponsored Ads & DSP) and leading retailers (dm, Rossmann, REWE etc.) to video and audio activations (Prime Video, Spotify).
• Operational Setup & Execution: You take over hands-on campaign setup – from keyword and audience research to campaign structure and daily bid and pacing management, to optimally utilize budgets.
• Ongoing Optimization & Testing: You adjust bids, match types, and target groups, conduct Tests&Learn, and continuously optimize and unlock performance potential.
• Budget & Profitability Responsibility: You independently manage and monitor significant media budgets, keep an eye on ROAS and efficiency metrics, and continuously optimize the media mix.
• Data Analysis & Insights: You analyze performance, assortment, and market data, identify growth levers, and translate complex figures into clear recommendations for action for the client.
• Technical Team Leadership: You structure and coordinate tasks within a small team, provide technical coaching to junior and mid-level colleagues, and ensure smooth operational processes.
• Innovation & Further Development: You drive best practices, test new AdTech possibilities, and actively shape the development of our commerce division.

• Professional Experience: You have relevant professional experience in retail media, performance marketing, or e-commerce (ideally from an agency or brand side).
• Solid Platform Knowledge: You have demonstrable practical experience in planning, setting up, and optimizing campaigns in advertising (Sponsored Ads and DSP).
• Holistic Retail Understanding: You understand the interplay between retailers and brands (whether drugstore, food, or marketplace) and are eager to strategically orchestrate campaigns across multiple retail platforms.
• Strategic & Analytical Mindset: You think in terms of business goals, understand KPIs in detail, and can develop sound media plans and growth strategies.
• Confident Client Management: You present yourself convincingly, can explain complex contexts clearly, and communicate fluently and assertively in German and English.
• Leadership & Organizational Skills: You have experience in structuring, delegating tasks within a team, and providing technical support to colleagues.
• Personality & Hands-on Mentality: You think proactively, actively contribute to solving operational challenges, and possess a structured, solution-oriented approach.
• Nice to Have: Experience with other retail platforms and AdTechs like Criteo, CitrusAd, or The Trade Desk, as well as tools like Pacvue, Skai, or Helium10. Knowledge in streaming advertising and BI tools like Power BI or Looker Studio is also a plus.

 Furthermore, you are: #team-oriented #analytical #communicative #proactive #solution-oriented

If you find this job exciting, we explicitly encourage you to apply, even if you don't meet every qualification listed above.

As WPP Media, we are shaping the future of media and consistently invest in our employees. Every colleague benefits from the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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