Senior Manager, Campaigns

As a Senior Manager, Campaigns for Qcommerce, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel awareness, customer acquisition, and Quick Commerce growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels.

You’ll also play a key role in identifying emerging market trends, analysing competitive activity, and supporting the development of go-to-market strategies that drive business impact. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight led marketing outcomes in a fast-paced, agile environment.

This role is only open to Singaporeans/PR.

• Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart & Shops)

• Conduct regular market research and competitor analysis to identify new opportunities and refine campaign strategies

• Partner with cross-functional teams, including marketing, category managers, and suppliers, to co-create joint marketing activations and promotional campaigns

• Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and ROI

• Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy

• Manage campaign budgets efficiently while achieving campaign targets and margin goals

• Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs

• Act as the key custodian of trade marketing activities across Quick Commerce, ensuring compliance and alignment between commercial objectives and marketing execution

• Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards

• Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives