(Senior) Lifecycle Manager - Subscriptions (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life.
Founded in 2020, is mammaly already the leading Pet Supplement Startup in Germany. We do not rest on our laurels, because animal welfare lies at our heart: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore since 2023 a certified B Corp company!

Our vision for 2028: Over 1,000,000 dogs daily making healthier and happier, building the best supplement portfolio for over 30 health areas, and achieving clear market leadership in Europe. Subscription is thereby one of our most important growth drivers and already today a central part of our business. Because our success is based on long-term customer relationships, excellent subscriber experience, and consistently increasing retention and lifetime value.

As Subscription Manager, you will take over the comprehensive responsibility for our subscription business – one of our highest-revenue-generating and strategically important areas. You will develop our strategy and roadmap further, take ownership of central KPIs such as retention, LTV, and MRR, and optimize the entire subscriber journey to ensure sustainable and profitable growth. This role offers you the opportunity to shape a central growth driver at mammaly and scale it in the long term.

40 h/w, Hybrid or Remote

Tasks

• You will take over the strategic responsibility for our subscription business and develop and steer our mid-term and long-term subscription roadmap.
• You are responsible for and optimize the entire subscriber journey – from onboarding to retention, win-back, and loyalty – with the goal of increasing engagement, customer binding, MRR, and subscriber profitability.
• You will take ownership of central subscription KPIs such as retention, LTV, and MRR and ensure their sustainable development.
• You will ensure the implementation of our cross-functional subscription initiatives and be responsible for strategic alignment with stakeholders, management, and C-level.
• You will develop and optimize automated and personalized subscriber flows (email, SMS) together with the CRM team.
• You will conceptualize and analyze A/B tests to pricing, offers, incentives, and lead concrete optimizations for the acquisition funnel and subscription conversion rate.
• You will improve our self-service subscription management experience, including building your own subscription portal and/or app.
• You will monitor and analyze our subscription KPIs (AOV, LTV, churn, cohorts) and make data-based decisions and roadmap priorities.
• You will continuously observe market, competitive, and US developments to recognize development impulses early on.

Requirements

• At least 3 years in the field of subscription, CRM, retention, lifecycle or DTC growth.
• Numerable experience in building or scaling subscription models, ideally in the DTC or e-commerce environment.
• Strong analytical understanding and experience with subscription KPIs, cohort analyses, and data-driven decisions.
• Experience in steering and implementing cross-functional projects with teams from marketing, product, tech, SCM, CRM, and CS.
• High technical affinity and the ability to quickly adapt to new tools and topics.
• Ausgeprägte hands-on mentality and a structured, independent, and solution-oriented working style with high ownership.
• Fluent German and English skills.

Nice-to-Haves

• Experience with relevant subscription, CRM, and analytics tools (e.g. Loop, Shopify, Klaviyo, GetKlar).
• Experience with Figma, Canva or other creative tools.

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team works and you together achieve your goals.
• You will receive from us everything you need for work from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin.
• You'll find your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are also available - of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long and happy life. That's why we give every day.
• As a bonus, you'll get 75% MA discount on orders up to €100 per month, BaV, BkV, and much more belong to the standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive team. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability or sexual orientation - you're welcome here.
• You can bring your whole self to work at mammaly – regardless of where you come from, what style you have, who you love or what you believe in.