(Senior) Lifecycle Manager - Subscription (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life.
Founded in 2020, mammaly is already the leading Pet Supplement Startup in Germany. We do not rest on our laurels, because animal welfare is at the heart of us: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore a certified B Corp company since 2023!

Our vision for 2028: Over 1,000,000 dogs daily making healthier and happier, building the best supplement portfolio for over 30 health areas, and achieving clear market leadership in Europe. Subscription is thereby one of our most important growth drivers and is already today a central part of our business. Because our success is based on long-term customer relationships, excellent subscriber experience, and consistently increasing retention and lifetime value.

As Subscription Manager, you will take over the comprehensive responsibility for our Subscription Business – one of our most profitable and strategically important areas. You will develop our strategy and roadmap further, take ownership for central KPIs such as retention, LTV, and MRR, and optimize the entire subscriber journey to ensure sustainable and profitable growth. This role offers you the opportunity to shape a central growth driver of mammaly and scale it in the long term.

40 h/w, Hybrid in Berlin

Tasks

• You will take over the strategic responsibility for our Subscription Business and develop and steer our mid- and long-term Subscription roadmap.
• You will be responsible for and optimize the entire subscriber journey – from onboarding to retention, win-back, and loyalty – with the goal of increasing engagement, customer loyalty, and MRR and subscriber profitability.
• You will take ownership for central Subscription KPIs such as retention, LTV, and MRR and ensure their sustainable development.
• You will ensure the implementation of our cross-functional Subscription initiatives and be responsible for the strategic alignment with stakeholders, management, and C-level.
• You will develop and optimize automated and personalized subscriber flows (email, SMS) together with the CRM team.
• You will conceptualize and analyze A/B tests to pricing, offers, incentives, and lead concrete optimizations for the acquisition funnel and subscription conversion rate.
• You will improve our self-service subscription management experience, e.g., through the development of our own subscription portal and/or app.
• You will monitor and analyze our Subscription KPIs (AOV, LTV, churn, cohorts) and lead data-based decisions and roadmap priorities.
• You will continuously monitor market, competitive, and US developments to recognize development impulses early.

Requirements

• At least 3 years in the field of Subscription, CRM, Retention, Lifecycle, or DTC Growth
• Numerable experience in building or scaling subscription models, ideally in the DTC or e-commerce environment
• Strong analytical understanding and experience with Subscription KPIs, cohort analyses, and data-driven decisions
• Experience in steering and implementing cross-functional projects with teams from Marketing, Product, Tech, SCM, CRM, and CS
• High technical affinity and the ability to quickly adapt to new tools and topics
• Ausgeprägte hands-on mentality and a structured, independent, and solution-oriented working style with high ownership
• Fluent German and English skills

Nice-to-Haves

• Experience with relevant Subscription, CRM, and analytics tools (e.g. Loop, Shopify, Klaviyo, GetKlar)
• Experience with Figma, Canva, or other creative tools

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team works and you together achieve your goals.
• You will receive from us everything you need for work from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – in the home office or in our office in Berlin. Your residence should, however, be in Berlin or the surrounding area.
• You will find your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are also available – of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long and happy life. That's why we give every day.
• As a bonus, we also offer you: We offer 75% MA discount on orders up to a value of 100 euros per month, BaV, BkV, and many more belong to the standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive workforce. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability, or sexual orientation – you are welcome at mammaly.
• You can bring your whole self to work at mammaly – regardless of where you come from, what style you have, who you love, or what you believe.

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