Senior Lead Gen & Performance Marketing Manager (m/w/d) Standort Hamburg

YOUR NEW POSITION

As Sr. Lead Gen and Performance Marketing Manager/in, you will take a central role in conceiving, implementing, and scaling our performance marketing activities. You are not only responsible for campaigns but shape comprehensive B2B growth setups with direct impact on pipeline and revenue of our customers.

Aufgaben

Your ROLE IN OUR TEAM

• You develop, steer, and optimize lead gen and performance marketing strategies and campaigns across relevant channels (LinkedIn, Meta, Google, etc.) with a clear focus on lead quality and business impact.
• You take end-to-end responsibility for lead gen and performance marketing setups of individual customers – from strategy to operational implementation to reporting.
• You plan and steer media budgets, analyze performance KPIs (e.g., CPL, lead quality) and lead concrete optimization measures.
• You are a sparring partner on eye level for customers and advise on channel strategies, scaling potential, and the interconnection of marketing & sales.
• You conceptualize target group-, keyword-, and funnel analyses and lead cross-channel campaign and activation strategies.
• You set up clean tracking and measurement concepts (e.g., conversion tracking, Google Tag Manager, Analytics, UTM setups) and ensure high data quality.
• You analyze campaign and funnel data, interpret results, and present recommendations to our customers and internal teams.
• You work closely with our content specialists together and are a driving force for content concepts along the entire funnel – from awareness to lead magnets to sales-near assets.
• You support in developing and optimizing landing pages, creatives, ads, and content formats – with a clear view on performance and conversion.
• You continuously test new channels, formats, tools, and AI-supported approaches to increase reach, lead quality, and ROI.
• You actively contribute to the further development of our internal performance marketing standards, frameworks, and best practices and bring your expertise into the team.

Qualifikation

Your PROFILE

• You have a completed degree in Marketing, Communication, Economics or a comparable education.
• You bring 6-8 years of relevant professional experience in performance marketing or B2B lead generation – ideally from an agency or consulting environment.
• You have fundamental experience in planning, implementing, and scaling lead gen campaigns (LinkedIn Ads, Meta Ads, Google Ads).
• You possess very good knowledge in web and campaign tracking (Google Tag Manager, Analytics, UTM tracking, reporting tools).
• You have a good understanding of B2B lead and funnel processes and know how lead generation, content, automation, and sales work together.
• You think in business goals and have experience with KPIs along the entire funnel – from lead generation to pipeline and revenue contribution.
• You enjoy making data-based decisions and can explain complex relationships clearly.
• You are tech-savvy, curious about new tools, and bring initial experiences with AI-supported solutions in performance marketing.
• You work independently, structured, and solution-oriented and bring a high team- and customer orientation.
• You communicate clearly, confidently, and persuasively – fluently in German and very secure in English.

Benefits

Your ADVANTAGES

• You work on comprehensive B2B growth setups where performance marketing directly impacts pipeline and revenue.
• You have genuine design space and influence on strategies, customer projects, and internal standards.
• You work with the latest technologies and tools – both for our customers and internally.
• You benefit from high potential for further development through regular feedback, professional exchange, and challenging customer projects.
• International customers with high industry diversity.
• Flat hierarchies, short decision-making paths, and an open, collegiate working environment.
• A strong team that not only excels professionally but also personally – including regular team events.

We look forward to your application with CV and personal (motivation-) letter.

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