Senior International Marketing Manager, Nordics (m/w/d)

You don't just want to steer campaigns, but really build a market?

We are looking for an experienced marketing personality who develops the Nordic markets and does not see marketing as mere channel steering. In this role, you connect performance marketing with brand building, local market insights, and a clear commercial perspective.

You work closely with Growth, BI, Product, and external partners and have real design space: from campaign planning to operational implementation to analysis and further development of the entire funnel.

Aufgaben

• You take over marketing responsibility for Sweden, Denmark, and Finland.
• You develop local marketing strategies and implement them cross-channel.
• You steer and optimize campaigns through Google Ads, Meta, and other relevant paid media channels.
• You keep key metrics like CAC, Conversion Rate, AOV, and LTV in mind and lead to concrete measures from there.
• You work closely with BI and Analytics together to continuously develop campaigns, target groups, and customer journeys.
• You plan product and market launches and ensure that central campaigns are implemented locally relevant.
• Besides digital channels, you also work with TV, OOH, and other branding measures.
• You steer external agencies and partners and ensure high quality in strategy and implementation.
• You develop processes and structures further to enable marketing to scale efficiently across multiple markets.

Qualifikation

• You have several years of experience in digital marketing, performance marketing, or international marketing.
• You know Google Ads and Meta well and can evaluate campaigns not only strategically but also operationally.
• You work data-based and can translate marketing key figures into clear decisions.
• You have experience in a rapidly growing environment, such as e-commerce, D2C, subscription, digital health, or a comparable digital business model.
• You have already managed international markets; experience with Sweden, Denmark, or Finland is particularly relevant.
• You work structured, pragmatic, and take responsibility gladly.
• You communicate securely in English.
• Swedish, Danish, or Finnish are a strong plus, but not a must.

Benefits

• Hybrid work in Munich, Berlin, or fully remote possible (Initially, 3-4 months of presence in Munich should be planned)
• A professional, engaged team with short decision-making paths
• Much design space and real responsibility for international markets
• A personal budget for further education and professional development
• Offers around fitness as well as a bike club
• Subsidy for public transportation
• Support with childcare and kindergarten search
• Offers to mental health
• Central offices
• Employee discounts and other corporate benefits

Why the role is exciting

Here, you don't just manage existing campaigns according to a fixed playbook. You get the opportunity to actively develop markets, test new approaches, and directly see how your work affects growth and business success.

You work in an environment where decisions are made quickly, data is actually used, and good ideas don't fail due to long approval processes. At the same time, you have the chance to bring a digital health product with social relevance forward in several European markets.

You don't have to meet every individual requirement at 100%. What's important is that you think marketing holistically, want to take responsibility, and are interested in international markets.

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