Senior Insights Analyst (Mensch)

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. What we offer you: - Work-Life Balance: Thanks to flexible working hours with a focus on personal exchange in the office and supplementary remote work, your job adapts to your life. Overtime can be compensated flexibly. - Vacation mode on: You receive 30 vacation days plus one flexible day – in addition, 24 and 31 December are days off. - Wellbeing first: Health benefits, attractive retirement provision, and Mental Health Awareness Days put your health at the centre. - Practice makes perfect: Develop yourself with our diverse training programmes and use our internal career programmes for your development within the WPP network. - More than just a job: Look forward to unforgettable events, employee discounts and other highlights such as the Job Ticket, Wellhub or the Job Bike. - Be yourself: Everyone is warmly welcome here – diversity and equal opportunities are important to us. What you will do: As a Senior Insight Analyst (Mensch) in the area of Data, Tech & Analytics, you are the central point of contact for our clients and media advisers in the network and are responsible for advising on various research and analysis options with a focus on quantitative insights. - Holistic project management: The management of quantitative insights projects, from briefing to results presentation, is your independent responsibility. - Data analysis & interpretation: Your expertise is required for the in-depth analysis and well-founded interpretation of data in order to generate analytical added value and data-driven insights. - Visual preparation: You prepare complex insights visually in presentations and derive individual recommendations for action for targeted client advice. - Innovative solutions: The generation and preparation of data for our holistic, technology-based campaign process is also among your tasks, in order to create new innovative solutions. - Shaping the future: You actively help shape the new and further development of our portfolio and our innovative methods in order to drive the transformation of marketing and media in the AI era. - Agile collaboration: Your daily work is characterised by interdisciplinary and agile collaboration in a network of specialised data and tech units with a broad client portfolio. What sets you apart: - Education & professional experience: A completed degree (social sciences, media, communication, economics, psychology, statistics) and at least 3 years of professional experience in quantitative market or media research form your foundation. - Analytical strength: You have strong analytical skills and can generate strategic insights and recommendations even on the basis of complex data. - Methodological competence: You enjoy quantitative methods (e.g. brand lift studies, segmentations, A/B testing, customer journeys) and can present and communicate them clearly. - Client consulting & presentation: With your strong client focus, you advise individually and strategically, using your experience in the visual preparation of data to present results in an understandable and solution-oriented way. - Tool competence: You are routinely proficient with MS Office and SPSS or R or comparable statistics software. Experience in creating and programming questionnaires, preferably with Tivian or Quantilope, is a plus. - Communication & willingness to learn: You are used to dealing with various stakeholders, have very good communication skills in German and English, and enjoy curiously familiarising yourself with new industry-relevant topics and technical developments (e.g. AI tools). In addition, you are: #teamplayer #eigenverantwortlich #neugierig #agil If you find this job exciting, we explicitly encourage you to apply, even if you cannot meet every qualification listed above. Working at WPP Media: As WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the advantages of the global network of WPP Media and WPP in order to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, in which everyone has the same opportunities to contribute and grow professionally. Please read our Privacy Notice for Germany, Austria and Switzerland for further information on how we process the data you provide. Please read our Privacy Notice for more information on how we process the information you provide. Find Jobs in Germany on Arbeitnow