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Doonails

20 hours ago

Senior Influencer Marketing Manager US (m/f/d)

  • Deutschland
  • Full Time
  • Senior
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Company information

Company
Doonails
Location
Deutschland Germany
Posted
20 hours ago
View all jobs at Doonails

Job description

Hi, we are Doonails! πŸ’…πŸΌ
A fast-growing beauty startup that is revolutionizing the manicure world. With innovative products, a strong community, and presence in our own online shop as well as with leading retail partners, we bring studio quality directly to your home: simple, fast, and stylish. Our projects and brand campaigns are growing rapidly, and for that we need one thing above all: more execution power.

And that's exactly where YOU come in.

We are bringing our Influencer Marketing to the USA and are looking for the person who will build this market. You will work from Germany and be independently responsible for the USA: strategy, planning, implementation, and evaluation are in your hands.

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Your role & your impact ⚑️

The USA is our next major growth market, and Influencer Marketing is at the center. You decide how Doonails appears with US creators: which profiles, which deal models, which channels, which scaling. You will report directly to our Team Lead Influencer Marketing, have close sparring, and at the same time full strategic freedom without long coordination loops.

You develop the plan and implement it yourself. A rare opportunity to build a market from day one, with real budget and real responsibility.


Your central tasks πŸ‘©β€πŸ’»πŸ‘¨β€πŸ’»

US Strategy & Market Development

  • You develop and are responsible for the influencer strategy for the US market, from creator mix and deal structures to budget allocation and scaling roadmap.
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    Long-term Planning

  • You define goals, milestones, and budgets for the coming months and align the channel accordingly.
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    Testing & Scaling

  • You establish a structured test-and-scale system, identify winning profiles, and build a roster that delivers real performance and revenue.
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    Deal Architecture

  • You define which compensation models, whitelisting rights, and usage rights work in the USA, and negotiate the deals yourself.
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    Network & Partnerships

  • You bring your network of US creators and agencies and open doors for new partnerships.
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    Performance Responsibility

  • You are responsible for budget, ROAS, and CPM targets for the USA, evaluate data-driven insights, and derive the next steps from them.

    • What you bring 🀝
  • Experience: Several years of experience in influencer marketing, ideally with demonstrable success in the US market

  • Strategic Thinking: You think in roadmaps and systems, not just in individual bookings

  • Hands-on Mentality: You enjoy implementing your strategy yourself

  • Track Record: Successful campaigns with well-known performance and beauty brands

  • US Market Understanding: You know US CPMs, negotiation culture, and the needs of US creators

  • Performance Focus: Working towards budget targets and ROAS is a matter of course for you

  • Communication: Fluent English and very good German

    • Β 

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    What we offer you πŸ’–

  • πŸ’Έ Fair pay, adjusted to your qualifications & experience

  • 🀝 A true ownership role with a lot of trust & creative freedom

  • πŸ‡ͺπŸ‡Ί 100% Remote in Germany: work flexibly from anywhere

  • πŸ“ˆ Growth potential: take responsibility & implement your ideas directly

  • πŸ“š €1,300 training budget per year for your personal development

  • 🧘 Nilo Health, because mental health is important to us and your access is included

  • πŸ’ͺ🏼 Urban Sports membership

  • πŸ’Ό Co-working space or home office equipment? We cover the costs!

  • πŸ₯³ Team events throughout Europe, because a strong team is everything

    • Ready? We look forward to hearing from you! ✨

    Required skills

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