Senior Influencer Marketing Manager (m/f/d) in Frankfurt

LikeGroup is the external creator marketing team for brands like Telekom, Deutsche Bahn, and SharkNinja. With 33 specialists in Frankfurt, a network of over 12,000 creators, and our own platform LikeBase, we realize influencer campaigns, UGC, creator productions, and paid social from a single source.

For our growing team, we are looking for two experienced Senior Influencer Marketing Managers who will strategically and operationally lead demanding campaigns to success.

Tasks

As a Senior Influencer Marketing Manager (m/f/d), you will take responsibility for complex creator and influencer campaigns – from strategy to reporting.

• You will manage campaigns throughout the entire process: strategy, creator sourcing, briefing, production, go-live, and performance evaluation.
• You will strategically advise renowned clients and translate their marketing goals into impactful creator concepts.
• You will be the central point of contact for your clients and confidently lead presentations, regular meetings, and results discussions.
• You will be responsible for timings, budgets, quality, and the economic success of your projects.
• You will brief and manage creators, conduct negotiations, and ensure professional collaboration.
• You will develop briefings, scripts, and campaign concepts for TikTok, Instagram, YouTube, and Paid Social.
• You will analyze relevant KPIs, derive concrete learnings, and continuously develop campaigns.
• You will work closely with our teams from Creative, Production, Performance, and Creator Relations.
• You will contribute your experience to the further development of our processes and provide technical support to less experienced colleagues.

Qualifications

Several years of experience in influencer marketing, campaign, project, or account management – ideally from an agency side.

• Demonstrable experience in independently managing demanding clients and large campaign budgets.
• In-depth understanding of the creator economy as well as current platforms, formats, and trends.
• Strategic thinking combined with a strong hands-on mentality.
• Confident demeanor when interacting with marketing managers, decision-makers, and creators.
• Very good organizational skills and proficiency in managing multiple projects simultaneously.
• Strong understanding of campaign KPIs, reporting, and data-driven optimization.
• Negotiation skills, sense of responsibility, and a high standard of quality.
• Very good German and good English, spoken and written.

Benefits

Campaigns for well-known national and international brands.

• Significant responsibility and genuine scope for development in a growing company.
• A well-coordinated team of 33 specialists with short communication channels.
• Close collaboration with Creative, Production, Performance, and Creator Relations.
• Our own platform LikeBase and a network of over 12,000 creators.
• Flat hierarchies, direct exchange with the founders, and quick decisions.
• Modern workplace in Frankfurt am Main.
• Hybrid work and an open, pragmatic team culture.
• Diverse projects on TikTok, Instagram, YouTube, and other relevant platforms.

ATTENTION: No cover letter, please!

Instead, tell us about your most successful campaign or an always-on approach: How did you proceed, what was your contribution, and what measurable successes could you achieve?

We look forward to your application!