(Senior) Influencer Marketing Manager - Digital Retail (m/w/d) in Vollzeit, Berlin

We are looking for an experienced influencer marketing manager to lead our digital retail influencer marketing efforts. In this role, you will be responsible for the strategic and operational management of our influencer marketing with a clear focus on retail impact – both for our online shop as well as for our stationary sales channels. The goal is to establish influencers as measurable growth drivers along the entire customer journey.

Aufgaben

• Development and implementation of an influencer strategy with a focus on revenue growth (D2C + Retail/Wholesale)
• Planning, management, and optimization of influencer campaigns with clear KPI frameworks (e.g. ROAS, CAC, Retail Sell-out, Store Traffic)
• Budget planning and responsibility including forecasting and performance controlling
• Understanding of retail structures (e.g. Sell-in vs. Sell-out, Trade marketing, POS mechanisms)
• BUILDING AND MAINTAIN LONG-TERM RELATIONSHIPS WITH CREATORS, AGENCIES, AND PLATFORMS
• CLOSE COLLABORATION WITH PERFORMANCE MARKETING, BRAND MARKETING, CRM, TO CONNECT CAMPAIGNS
• DEVELOPMENT OF RETAIL-SPECIFIC INFLUENCER ACTIVATIONS (e.g. POS campaigns, Geo-targeting)
• ANALYSIS AND REPORTING OF CAMPAIGN PERFORMANCE, AS WELL AS DERIVING ACTIONABLE RECOMMENDATIONS
• IDENTIFICATION OF NEW TRENDS, PLATFORMS, AND CREATOR FORMATS IN THE RETAIL AND SOCIAL COMMERCE ENVIRONMENT

Qualifikation

• 3 – 6+ years of experience in influencer marketing, ideally in the consumer goods, beauty, or lifestyle field
• EVIDENCE OF EXPERIENCE IN PERFORMANCE-ORIENTED CAMPAIGNS (NOT JUST AWARENESS)
• STRONG ANALYTICAL SKILLS AND COMFORT WITH KPIs AND TRACKING TOOLS
• EXPERIENCE IN COLLABORATION WITH INTERNAL STAKEHOLDERS
• SENSE OF BRAND GUIDANCE, CONTENT, AND CREATOR FIT
• HANDS-ON MENTALITY AS WELL AS STRATEGIC THINKING
• FLOWS German and English
• BASED IN BERLIN

**
Nice to have**

• EVIDENCE OF EXPERIENCE WITH AFFILIATE/CREATOR COMMERCE MODELS
• KNOWLEDGE OF RETAIL MEDIA OR OMNICHANNEL CAMPAIGNS
• NETWORK IN THE CREATOR OR AGENCY LANDSCAPE IN DACH

Benefits

• You will have the opportunity to actively shape our company (from small processes to big decisions)
• KEY ROLE AT THE INTERFACE BETWEEN PERFORMANCE, BRAND, AND RETAIL
• HIGH OWNERSHIP AND DECISION-MAKING AUTHORITY
• INTERNATIONAL, DYNAMIC ENVIRONMENT
• BUREAU WITH ROOF TERRACE IN BERLIN KREUZBERG
• You will benefit from two fixed home office days per week (Monday and Friday)
• You can enjoy free and ultra-lecker snacks and drinks at any time with our Späti-Flair
• You need new inspiration and energy? We give you the opportunity to simply work from abroad with our Workation rule
• You will receive a personalized skincare routine for yourself, as well as discounts for your friends and family on our products
• You can use our Germany job ticket to pay for a sustainable commute or actively participate in an urban sports club membership for something for your health
• You are secured for the future: We offer you a company pension plan

Become part of salted. Let's ride the big waves together!

Please send us your application with earliest start date and salary wish. Your contact person is Lara.
We look forward to you!

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