(Senior) Influencer Marketing Manager DACH (m/f/d)

THIS IS THE JOB

Location: Germany (Remote possible)

We are everdrop – a fast-growing D2C brand with the mission to sustainably change the world of household and care products. For us, influencer marketing is not an 'add-on' but one of our most important growth drivers. As a (Senior) Influencer Marketing Manager (m/f/d), you will be responsible for the majority of our monthly creator spend in the six-figure range and will be the strategic and analytical point of contact for our entire creator portfolio. Together with your Team Lead, you will decide where to invest, what to scale, and what to stop. You will leverage your creator relationships, data, and AI to set new standards for our team.

As an (Senior) Influencer Marketing Manager (m/f/d) at everdrop, these will be your main responsibilities:

• Budget & Portfolio Ownership: You will independently manage the majority of our monthly cooperation budget in the six-figure range. You will manage a high-volume portfolio of always-on creators, performance partners, and top creators, allocating budgets based on CAC, Net Commission ROAS, and scaling potential. You will be prepared to consistently reallocate budgets if the numbers demand it.

• Expert-Level Data Analysis: You will analyze performance across the entire funnel, from CPM and CTR to CVR and AOV, to CAC, Net Commission ROAS, and LTV. You will build dashboards and forecasts yourself and can always prove why a cooperation performed well or not. Your analyses will form the basis for budget decisions in management.

• Creator Relationships & Negotiation: You bring a robust network of creators and management agencies and will continue to expand it. You will conduct demanding contract and framework negotiations with top creators and agencies and develop compensation models for sustainably high Net Commission ROAS and long-term partnerships.

• Systematic Creative Testing: You think in hypotheses and isolate variables cleanly. You will plan testing roadmaps for products, hooks, formats, and angles, evaluate them with statistical reliability, and translate the learnings into briefings, bundles, and landing pages.

• AI as a Lever and New Standard: You will use AI where it increases quality and speed, for example, in creator scouting and scoring, performance analysis, briefing creation, or content analysis. You will develop workflows and best practices from this that the entire team uses, and critically question existing processes.

• Concept Development, Bundles & Sales Psychology: You will translate data into razor-sharp, creative creator briefings, conceptualize irresistible product bundles, and design landing pages with a focus on sales psychological triggers for maximum conversion.

• Interface with the Performance Team: You will be the extended arm of Paid Media. You will identify which creator content performs as an ad on Meta or TikTok, secure the necessary usage rights, and continuously provide the team with fresh creative material.

• Channel Expansion: You will bring new platforms and formats into the mix and build them up on a data-driven basis. Social commerce like TikTok Shop (affiliate program, live shopping) is a particularly exciting field for us.

• Sparring & Standards: You will be a sparring partner for management and colleagues, coach junior colleagues as needed, and help professionalize processes, benchmarks, and reporting within the team.

THIS IS YOU

Do you want to work in a company that is committed to a more sustainable lifestyle? Then you are exactly right with us. Do you like to take responsibility from day one, proactively tackle challenges, and feel comfortable in a fast-paced and dynamic startup environment? We believe this could be a good match!

At everdrop, people with a growth mindset work who are eager to learn new things all the time. If you like to contribute your own ideas, are keen to help shape things from the start, and bring the following skills and experience, this could be the beginning of a wonderful love story.

What you should bring:

• Senior Level Experience: At least 5 years of experience in performance-driven influencer marketing in a fast-growing D2C e-commerce environment or a performance agency, including several years with your own budget responsibility.

• Budget Responsibility: You have already independently managed the majority of a monthly creator spend in the six-figure range and can demonstrate the impact of your decisions.

• AI Competence: You have already used AI practically in marketing, for example, for analysis, automation, or content processes, and can provide examples of how you have improved results or saved time with it.

• Analytical Excellence: CAC, Net Commission ROAS, CVR, CPM, and LTV are your daily bread and butter. You can independently evaluate complex performance data across the entire funnel, recognize connections before others do, and derive clear budget decisions from them. You critically question numbers, separate correlation from causation, and present your findings in such a way that management can act immediately.

• Network: You bring existing relationships with creators and agencies in the DACH region and ideally beyond, allowing us to quickly gain access to strong partners.

• Negotiation Skills: You have several years of experience with complex contracts and framework agreements with top creators and management agencies.

• A/B Testing Mindset: You isolate variables, think in hypotheses, and derive clear recommendations for action from them.

• Consumer Understanding: You understand direct-response principles and know which psychological triggers drive conversions, both in creator storytelling and on the landing page.

• Ownership: You combine strategic thinking with drive, take responsibility for your KPIs, and maintain an overview even with a high campaign density.

• Languages: German at native level (min. C1) and confident English skills. French, Italian, and Polish are a plus.

• Plus: Experience with TikTok Shop (affiliate, live shopping, GMV tracking).

THIS IS EVERDROP

Our Mission 💚🌱🌎

We want to change the world – together with you! everdrop's everyday products help people easily reduce their ecological footprint in their households. We started in 2020 with our cleaning tabs. Since then, our household and care products have already saved over 20 million single-use plastic bottles and thousands of tons of unnecessary CO2 emissions and chemical raw materials. Since 2023, by the way, we are a certified B Corp. And with your help, we want to take everdrop to the next level. Join our mission – and help us make a sustainable lifestyle so easy that it becomes the new standard in our society.

Our Benefits 🍲💪🏡

• flexible working hours and home office options

• 30 days of paid vacation (plus December 24th and 31st off)

• an additional 2 days of paid vacation per year for your own environmental or non-profit projects ("Green & Social Impact Days")

• subsidy for company pension plan, possible provision-free and ETF-based with our partner DYNO

• mobile working within the EU for up to 20 days per year

• an outdoor fitness area next to the office as well as a special rate for your EGYM Wellpass membership

• JobRad leasing for your new dream bike

• free vegan lunch once a week and coffee from the portafilter machine

• a monthly voucher for everdrop products in our employee shop

• family and friends discount codes for everdrop and other Startups for Tomorrow companies

• membership and discounts via FutureBens & Corporate Benefits

  In addition, a beautiful, open office near the Isar awaits you, a Macbook as long as you work at everdrop, regular team events, a strong team spirit, and lots of office dogs who are already looking forward to meeting you!

Our Values 💛🏳️‍🌈🤝‍

Our commitment to making the world a little better is linked to JEDI principles. JEDI stands for Justice, Equity, Diversity, and Inclusion. We understand these principles as the foundation of our daily actions – both internally in recruitment and within our workflows, and also towards our customers and society. We are committed to working to break down systemic barriers and foster a culture where every voice is heard. We implement this through concrete measures:

• Within the company: We create awareness and flexibility, e.g., through unconditional 'Power Days' for menstruating colleagues or our 'Green & Social Impact Days' for social engagement.

• In the community: We use our platform to raise awareness for social and ecological justice.

In our daily work, we are guided by our four "Core Values". They clearly define how we want to work with each other as individuals and as a team:

#1 WE ARE AMBITIOUS
#2 WE TAKE OWNERSHIP
#3 WE ARE SOLUTION-ORIENTED
#4 WE ARE AWARE

We treat every person equally, regardless of origin, gender, religion, age, appearance, language, culture, nationality, marital status, sexual orientation, or physical disability.

We are certainly not perfect – but we want to get better every day and learn something new with every step. That's what every journey is about. Are you coming along?

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