Senior Health Copywriter (m/w/d) | 100 % Remote | Vollzeit | Nature Heart

Overview of Nature Heart

Nature Heart stands for high-quality health and natural products with the claim to accompany people on their way to more well-being. As a growing e-commerce company, we develop innovative products and are looking for an experienced Health Copywriter (m/w/d) who can convincingly and legally communicate our brand message, product benefits, and scientific backgrounds.

If you can explain complex health topics in a comprehensible manner, write sales-driven texts, and consider regulatory requirements, we look forward to your application.

Your Tasks

Copywriting & Content

• Creation of sales-driven product texts for dietary supplements and health products
• Development of landing pages and sales pages
• Creation of advertising texts for online marketing campaigns
• Development of advertorials, guide content, and health-related specialist texts
• Optimization of existing contents regarding conversion, SEO, and GEO
• Creation of contents that are optimized for both search engines and KI-based search and response systems
• Research on relevant health topics, ingredients, and scientific sources
• Closely working with marketing, product development, and e-commerce

Health Claims & Compliance

• Ensuring compliance with the EU Health Claims Regulation
• Reviewing advertising statements for regulatory conformity
• Research on scientific studies and health-related information
• Translating complex health information into understandable and convincing customer language
• Support in developing legally compliant marketing and product communication

Your Profile

• Multiple years of experience as a copywriter, advertising writer, or content specialist
• Experience in the field of health, dietary supplements, natural medicine, OTC products, or wellness
• Fundamental knowledge of the EU Health Claims Regulation
• Understanding for legally compliant communication in the healthcare market
• Demonstrable experience in e-commerce and direct-to-consumer marketing
• Excellent sense for sales-driven texts and conversion optimization
• Able to prepare scientific content in an understandable and convincing manner
• Excellent German language skills in writing and speaking

We would like you to bring along

• Experience with Shopify and e-commerce platforms
• Knowledge of SEO (Search Engine Optimization)
• Knowledge of GEO (Generative Engine Optimization) for optimizing contents for KI-based search systems like ChatGPT, Claude, Gemini, and Perplexity
• Experience with performance marketing and advertising
• Understanding of target groups in the health and dietary supplements market

We offer

• 100% remote work
• Unlimited full-time position
• Flexible working hours
• Direct collaboration with marketing and management
• High level of autonomy and scope for design
• Fascinating projects in the field of health and e-commerce
• Long-term development prospects in a growing company
• Opportunity to actively shape the content strategy of Nature Heart

Application

Please send us:

• Your CV
• Work samples or references
• Examples of product texts, landing pages, or advertising campaigns
• Experience in the field of health claims and health communication
• Earliest possible start date
• Salary expectations

This makes you successful at Nature Heart

You can explain scientific content in a comprehensible manner, write convincing advertising texts, and simultaneously ensure that all statements comply with the regulatory requirements in the healthcare sector. You understand how modern health brands must communicate to convince both people and search engines and KI systems.