Senior Growth Marketing Manager (m/w/d)

Vermieterwelt is a digital marketplace and leading SaaS platform for private landlords in Germany. We develop scalable digital products, services, and automated solutions that significantly simplify the rental process.

As an experienced person in performance marketing, you will be responsible for all performance and paid marketing activities and further develop our growth strategy based on data.

Aufgaben

Strategic Campaign Management

• You plan, set up, and scale all performance marketing campaigns across Meta Ads, Google Ads, and other paid channels.
• You develop a cross-channel paid media strategy with a focus on lead generation, revenue growth, and customer lifetime value.
• You manage the entire performance funnel including target group analysis, budget allocation, creative testing, and optimization.

Social Media Performance

• You conceptualize and manage paid social media campaigns in close collaboration with the social media team.
• You lead data-based social insights and implement these for continuous scaling.

E-Mail- und CRM-Performance

• You develop conversion-strong email marketing campaigns, automated customer journeys, and segmentations within HubSpot.
• You optimize lifecycle and nurturing tracks to increase conversion rates and reduce churn.

Conversion Optimization & Testing

• You analyze funnels, identify optimization potential, and develop structured measures for performance improvement.
• You systematically conduct A/B and multivariate tests (creatives, landing pages, target groups, subject lines, etc.) and evaluate these.

KPIs, Reporting & Data Analysis

• You are responsible for all relevant marketing KPIs (e.g. CPL, CAC, ROAS, LTV, conversion rates).
• You create in-depth analyses and lead clear recommendations for management and departments.

Stakeholder & Partner Coordination

• You manage external agencies, service providers, and creatives.
• You ensure efficient processes and smooth operations in the implementation of all performance measures.

Qualification

• You have at least 4-5 years of professional experience in performance marketing with proven successes in scaling digital marketing channels.
• You have very good knowledge in Meta Ads, Google Ads, social ads, and performance-oriented email/CRM marketing.
• You possess a strong analytical understanding and work confidently with KPIs and tracking setups.
• You have experience with HubSpot or similar marketing automation systems.
• You are experienced in creating, evaluating, and interpreting A/B tests.
• You work structured, independently, and result-oriented.
• You possess excellent German language skills in writing and speaking.

Wünschenswert:

• Experience in SaaS-, subscription- or digital product models.
• Knowledge in PropTech, real estate, or adjacent industries.

Benefits

• A central role in the growth of Germany's leading landlord platform.
• Entrepreneurial participation opportunities.
• Flexible work: remote or office-based in Stuttgart.
• Modern technical equipment and a KI-first working environment.
• Short decision-making paths, high degree of design freedom, and a dynamic environment.
• Individual development and training opportunities.

About Vermieterwelt

Vermieterwelt is the digital marketplace for private landlords in Germany. Through our platform, we sell digital products on a single-sale basis, subscription-based, or through partner integrations. Our goal is to redefine rental processes through innovative, scalable technologies.

Find Jobs in Germany on Arbeitnow