Senior Growth Marketing Manager - E-CommerceExperience (m/w/d)

About Wattano

We make the energy transition tangible at Wattano. We're not just a retailer – we're curators for efficient solar solutions. By eliminating intermediaries and offering premium components from brands like Anker, Marstek, and Hoymiles, we provide our customers with the best price-performance ratio. Our goal is clear: every house, facade, and balcony should become a power plant. To elevate our platform technically and marketing-wise to the next level, we're looking for you!

Your Mission

You are the architect of our growth journey. Your focus lies on establishing the Wattano shop as a successful sales platform. You link performance marketing data directly with shop optimization to shape the customer journey for our customers – from the first click to the completed installation.

Tasks

• Full-Shop-Performance & Conversion-Optimization (CRO): You optimize the setup of wattano. Your goal is to make complex product bundles (e.g., storage retrofit sets or facade systems) simple and buyable through clever UI/UX elements.
• User Journey Management: You analyze how users move on Wattano, identify checkout drop-off points, and implement solutions to increase the conversion rate and average order value (AOV).
• Data-Based Decision-Making: You use tools like GA4, GTM, and heatmaps to set up hypotheses for A/B tests and continuously validate the shop.

Qualification

• Experience: You bring at least 5 years of experience in growth marketing or e-commerce management, ideally in a technical D2C environment.
• Shop Expertise: You have fundamental knowledge of modern shop systems (Shopify) and know how to build landing pages that not only look good but also convert.
• You analyze data and lead strategies: Instead of relying on gut feelings, you trust in solid evaluations. You use dashboards to identify potential and make decisions that systematically improve your ad copy and campaign performance.
• Technical Understanding: You can immerse yourself in the world of balcony power plants and storage solutions and translate complex technical advantages into simple sales arguments.
• Hands-On Mentality: You think strategically, but you also