Senior Growth Marketing Manager

Your Tasks

• Marketing Strategy & Product Launch: Together with the founders, you will develop our marketing strategy and actively shape the launch of our products, from messaging to campaigns to events.
• Partnerships & Cooperations: You will identify, negotiate, and manage marketing cooperations with technology partners, industrial customers, and universities, from initial contact to joint projects and campaigns.
• Go-to-Market: You will plan and manage campaigns along the entire funnel. Through website, SEO, and content, you will build an inbound machine that generates qualified leads from industry, and you will support outbound with target customer lists and suitable campaigns.
• Events: You will decide which trade fairs and conferences are important for our growth. The marketing side of industry events is your responsibility, from messaging and lead acquisition to follow-up and speaking slots for the team.
• Market & Competition: You will monitor the robotics, automation, and deep tech market, identify gaps in positioning, and incorporate them into strategy and product.
• Marketing KPIs: You will define, measure, and report the key figures that matter: pipeline contribution, conversion, cost per lead, and funnel development. From these, you will derive decisions rather than just managing reports.
• Sales Enablement: In close coordination with the founders, you will support sales and business development with pitch materials, use cases, case studies, and product communication for specific sales situations.
• Investor Communication: You will write regular investor updates and shape the storyline of our pitch deck.

Your Profile

• Experience: You have at least five years of experience in marketing, part of which was in a startup or scale-up where you helped build marketing from the ground up. You have accompanied at least one major product launch and can tell what worked and what didn't.
• Curiosity: Interest in complex technologies and the motivation to dive deep into robotics, understand technical contexts, and communicate them comprehensibly.
• Numbers: You set measurable goals and know how to track them. Google Analytics, CRM software, and A/B tests are part of your daily work, not handed off to others.
• Negotiation on Equal Footing: You are confident in conversations with potential partners and customers. You find out what they need and assess whether a lead is worth pursuing.
• Work Style: You enjoy taking responsibility and, at the same time, working closely with others. You switch between strategy and execution without losing sight of either.
• Writing: You enjoy writing yourself. You can turn a technical conversation with an engineer into a case study or website copy that industrial buyers will understand.
• Languages: German and English, fluent in both.

Why Us?

• Marketing from Scratch: There is no playbook and no legacy. You will shape how Cell Labs goes to market together with the founders and see the impact of your work directly in the pipeline.
• Everything Under One Roof: Office, workshop, and test stands are in the same building in Kreuzberg. If you need a story for a case study or want to see the robot in action, the engineer is just a few steps away, no ticket required.
• Room to Fail & Grow: Paid learning time with a personal budget for courses, marketing conferences, and the tools you need. You will have room to try new things and bring a product to market that hardly anyone has seen before.
• Benefits: A benefits package that you can put together yourself, covering mobility, health, nutrition, or fitness. Additionally, you get an extra paid day off per year for volunteer work or a project that is important to you.

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