Your Role

As a Senior Growth Manager at LIQID, you will develop campaign concepts that generate measurable growth across the entire funnel – from acquiring affluent private clients to activating them within the existing customer base. You will be responsible for the concept, channel plan, and goal achievement for defined topics such as product launches, channel openings, or reactivation measures. You will coordinate the operational implementation with the implementing units such as Marketing, Investments, or Sales. In doing so, you will directly contribute to our growth.

What exactly will you do?

• Campaign Concepts: You will develop end-to-end concepts for defined growth initiatives. You will be responsible for the concept's goal achievement and will correct the course when the numbers demand it. You will always keep the campaign budget in mind.

• Briefings and Channel Understanding: You will create structured briefings for Performance Marketing, CRM, and Content, derived from campaign goals and target groups. You will understand the mechanics of relevant growth channels to the extent that you can precisely brief specialists and technically evaluate their implementation.

• Funnel Experience: You will identify and optimize growth levers along the entire sales funnel. You will achieve this through your deep understanding of conversion rates and mechanics within the funnel, as well as the overarching customer journey.

• Experiments and Funnel Levers: You will identify campaign approaches for hitherto unused target group segments and gaps in the funnel. You will translate hypotheses about channel mix and messaging into concrete optimization measures. You will share the insights in a structured manner with the team so that they can be incorporated into future campaigns.

• Success Measurement and Documentation: You will steer your campaigns using KPIs such as Net New Money, CAC, and effectiveness. You will systematically document decisions, assumptions, and learnings so that they are understandable and reusable for the team. You will prepare your analyses in such a way that they serve as a basis for decision-making.

• Cross-functional Coordination: You will coordinate implementation across all contributing teams – without formal authority, but with clear timelines. You will keep stakeholders informed, track milestones, and escalate blockers before they jeopardize implementation. You will argue evidence-based at the C-level.

What you bring

Background

• You have at least 5 years of relevant professional experience in a dynamic environment, ideally in FinTech, strategy consulting, banking, or a company with complex products.

• You have conceptualized and managed digital acquisition funnels and multi-channel campaigns across Paid, Owned, and Earned media.

• You have experience and a personal affinity for investment topics.

Skills & Abilities

• You formulate briefings that subject matter specialists can quickly implement and evaluate their results with sound technical expertise.

• You think data-driven: You formulate hypotheses, test them, and translate results into actionable measures. You are analytically excellent and detail-oriented.

• You are proficient with relevant tools such as HubSpot, Salesforce, Braze, and analytics platforms.

• You coordinate cross-departmentally, even without formal authority, and bring different interests together.

• You communicate convincingly in German and English, both with specialist teams and at the C-level.

Mindset

• You derive your motivation from the success of your campaigns and take responsibility for achieving their goals.

• You actively shape structures and processes during a transformation phase and approach topics proactively.

• You give and receive technical feedback and argue diplomatically and assertively at the C-level.

You don't meet all the requirements? Apply anyway! We look forward to your application!

What we offer you

• Diversity: Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.

• Flexibility: We don't make your life complicated. In flexible work models, working hours, and mobile working arrangements, you will find the right balance. 28 days of vacation and 2 additional days off on December 24th and 31st also provide you with relaxed breaks.

• Appreciation: You will shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and ample room for your ideas.

• Development: We support your personal and professional development with an annual development budget of €1,500. Additionally, at the start of your employment at LIQID, you will receive high-quality equipment consisting of a MacBook, headphones, and a display.

• Smart Money: As a LIQIDian, you will receive attractive conditions for our investment strategies, a monthly lunch subsidy, and exclusive discounts from various providers.

• Well-being: Local organic products keep you fit at the office – and our health initiatives or Health Assistance Program do so far beyond.

What happens next for you

An excellent candidate experience and transparency are our top priorities in the interview process. The different application phases help us understand how a collaboration might look.

• Initial getting-to-know-you with our recruiting team via video call.

• Video interview with your future manager: We will discuss whether your experience and expectations for the position align with our requirements.

• Case Study: You will show us how you conceptualize, manage, and evaluate a growth campaign using a realistic scenario.

• In-person meeting: You will meet the team and gain practical insights into the collaboration with Marketing, Investments, and Sales.

About Us

We are LIQID, one of the leading digital wealth managers in Europe and one of the fastest-growing German FinTechs. Our mission is to create equal conditions for wealthy investors by giving them access to expertise and investment solutions that were previously inaccessible to them. We strive for a balance between people, environment, and profit.

We offer our clients comprehensive investment solutions – from first-class wealth management to curated portfolios from the world's best private equity and venture capital funds. With over 4 billion euros in assets under management, we are already among the leading asset managers in Germany. In our further development, we work with strong and experienced partners such as LGT, Toscafund, HQ Trust, and Project A.

LIQID is an employer that stands for equal opportunities. All qualified applications will be considered without regard to race, color, age, religion, sex, ethnic and national origin, disability, or any other characteristic protected by equal opportunity laws.

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