Senior Growth Manager (m/w/d)

This role has it all: You build together with us the growth machine from embelly. You steer growth along unit economics (Contribution, Payback, CLV/CAC) and translate insights from P&L and Cohort into fast, clean experiments.

You are strong in systematically testing (e.g. Creative/Offer/On-Page) and making decisions over Contribution, Payback, and Cohorts – not just ROAS. You are accountable for everything from click to purchase – including Landing Pages, PDPs, Checkout, A/B Tests, and Conversion Optimization.

We work with specialized agencies (Meta, Google, CRM/E-Mail). You lead these partners on an equal footing – structured, clearly prioritized, and result-oriented.

About embelly

We are a Berlin-based Health Startup with a focus on effective, scientifically founded Supplements – supplemented by health tests for at-home, holistic therapy approaches, and personal health counseling.

Tasks

• Growth steering: Define goals, KPIs, and budget logic (Contribution, Payback, CLV/CAC) and derive priorities from them.
• Affiliate management: Brief, challenge, and steer Meta/Google (and possibly CRM)-agencies – with Weekly Reviews, clear Next Steps, and measurable outputs.
• On-Page Ownership: Improve Landing Pages, PDPs, and Checkout (Message Match, Proof/Trust, UX) – you are responsible for the conversion after the click.
• Testing system setup: Lead experiment backlog and run A/B Tests end-to-end (Hypothesis → Setup → Evaluation → Rollout).
• Direct Response sharpening: Test Angle × Offer × Creative systematically (Bundles, Subscribe & Save, Upsells, Creator/UGC as scaling lever).
• Data and Reporting: Secure decisions with KLAR (P&L, Cohort) and Triple Whale (Attribution/Diagnosis); establish Weekly Scoreboard + Monthly Cohort Review.

Qualification

This is what you bring with (Must-haves)

• 5+ years of experience in Growth/Performance/Direct Response (D2C/E-Commerce preferred).
• Experience in the Health/Wellness-field, ideally in Supplements.
• Numerical responsibility for a 6-figure monthly budget (at least one growth channel).
• Strong understanding of Angle × Offer × Creative, CRO, and Testing.
• Experience with Marketing Controlling & Measurement: Contribution/P&L, Cohort, Unit Economics (CLV/CAC, Payback) as well as Attribution.
• Understanding of the interplay between Meta, Google, and Influencer (orchestration is fine – you don't have to have done it all yourself for years).
• You can lead external partners: clearly, structured, data-driven.
• Experience in using Ai-Tools, making marketing processes faster and better (e.g. Creative/Copy iteration, insight extraction, experiment documentation, automation)

Nice-to-have

• Strong Storytelling/Copywriting (Listicles, Ads, Landing Pages, PDPs)
• Media Buying: Kill-&-Scale experience in Meta and/or Google
• Experience in using Ai-Tools, making marketing processes faster and better (e.g. Creative/Copy iteration, insight extraction, experiment documentation, automation)
• Bonus: Advertorials/Native (Outbrain/Taboola) and/or Content Marketing

Benefits

Why embelly?

• Sensible task: Help people with real complaints – with products that work and customers long-term.
• Growth with substance: At embelly, you optimize not for