Senior Growth Manager:in (DTC E-Commerce) - 35Std+/Woche - freelance & 100% remote

We develop high-quality supplements for women in menopause at Purefemm. Our mission is to accompany women long-term on their health journey – with products they trust and integrate into their daily routine.

Therefore, we don't build a classic e-commerce brand. We build a Subscription Brand, where sustainable growth is more important than short-term success. Our success doesn't end with the first purchase – it begins there.

That's why we're not looking for a classical performance marketer.

We're looking for a Senior Growth Manager:in, who takes responsibility for our entire growth engine – from customer acquisition to conversion, retention, and long-term profitability of our subscription brand.

You don't think in individual campaigns, but in growth systems. You understand how paid acquisition, landing pages, quiz funnel, checkout, email marketing, and retention work together and how customer lifetime value can be sustainably increased.

You work closely with our founder, make data-based decisions, and continuously develop our growth strategy.

Aufgaben

As Senior Growth Manager:in, you're responsible for our entire growth engine and continuously develop it further.

Performance Marketing

• You're responsible for our performance marketing strategy and the operational management of our ad accounts.
• You analyze daily campaign performance in Meta Ads Manager, Rule1, and Triple Whale.
• You make independent budget, testing, and scaling decisions based on relevant KPIs.
• You develop structured creative testing frameworks and decide which hooks, creatives, and concepts are scaled or paused.
• You develop audience strategies for cold-, warm-, and retargeting audiences.
• You work closely with our creative strategist and provide data-based performance briefings with clear action recommendations.

Funnel & Conversion Optimierung

• You're responsible for the performance of our entire customer funnel – from the first ad to the purchase.
• You analyze and optimize continuously our quiz funnel.
• You develop landing pages through data-based A/B testing continuously further.
• You optimize checkout-, upsell-, and post-purchase processes with a focus on conversion rate, average order value, and profitability.
• You develop new testing hypotheses and set up structured experiments independently.

Retention & Subscription Growth

• You analyze the performance of our Klaviyo flows and continuously develop our lifecycle marketing strategy further.
• You optimize repeat purchase rates, customer lifetime value, and subscription retention.
• You analyze the behavior of different customer groups over time and lead to concrete growth measures.

Daten & Attribution

• You're responsible for our tracking and attribution structure and ensure a clean data basis.
• You develop Triple Whale and our tracking infrastructure continuously further.
• You analyze KPIs like ROAS, CAC, LTV, CPA, and profitability and make data-based decisions.
• You create weekly performance reports including concrete action recommendations.
• You analyze marketing expenses in relation to product costs and profitability and develop sustainable scaling strategies.

Strategisches Wachstum

• You develop our monthly growth strategy together with the founder.
• You identify new growth potential and test new channels like TikTok Ads or YouTube Ads.
• You plan the performance side of future product launches.
• You support our international expansion – especially the planned US market entry.
• You question existing processes and continuously develop our entire growth engine further.

Qualifikation

Qualification

• You have at least 3 years of experience in performance or growth marketing in the D2C or e-commerce field.
• You have already successfully managed Meta ad budgets of at least 200,000 € per month.
• You understand the entire growth funnel – from paid ads to landing pages and quiz funnels to checkout, email marketing, subscription, and retention.
• You work data-driven and can derive concrete growth decisions from KPIs.
• You have practical experience with Meta Ads Manager, Rule1, Triple Whale, Shopify, Klaviyo, and GA4.
• You develop strategic growth plans and implement them independently.
• You work autonomously, structured, and don't need micro-management.
• You speak fluent German (at least C1).

Tools

• Meta Ads Manager · Rule1 · Triple Whale · Klaviyo · Shopify · GA4 · ClickUp · Slack · Google Sheets

Nice-to-have

• Experience with subscription models (e.g. Loop or Recharge).
• Experience in the field of women's health, supplements, or wellness.
• Experience with quiz funnels like ConvertFlow or Heyflow.
• Experience in the US market.
• Understanding of AI tools like Claude or n8n.
• Knowledge of regulatory requirements in the DACH market (HCVO).

Benefits

What awaits you

• 100% remote with maximum flexibility
• Freelance mandate with long-term perspective (12+ months)
• 35+ hours per week
• Optional performance-based remuneration based on jointly defined growth goals
• Direct collaboration with the founder and a lot of room for design
• High responsibility, fast decisions, and real influence on business success