Senior Go-to-Market Manager (m/f/d)

Intro

The unites expertise from various areas to drive progress and innovation in healthcare. Our combination of hospital, laboratory, telemedicine service, and IT company stands for the development of modern and effective solutions in the healthcare sector.

Our goal is to take a leading and pioneering role in the healthcare system of tomorrow through preventive service medicine, eHealth, and Public Health. In doing so, we rely on smart logistics, digitalization, diagnostics, and individual prevention. We are rethinking healthcare and diagnostics and constantly questioning the status quo.

A new pillar of this vision is : With our telemedicine service, we offer simple and secure access to medical cannabis to alleviate symptoms and improve quality of life. Furthermore, we already support patients today with modern solutions for medically supervised weight reduction. Prospectively, we plan to expand our offerings to include further prevention and health services in order to accompany even more people individually on their path to greater health and quality of life.

Do you love successfully bringing new products to market and managing complex marketing projects? Then become our Senior Go-to-Market Manager (m/f/d) and take responsibility for successful launches and the further development of our Go-to-Market strategy.

Your Mission with Us

• Go-to-Market Project Management: You will be independently responsible for planning, prioritizing, and managing our product and vertical launches, for example for new treatment offerings such as Weight Loss, Hair Loss, or Men's Health. You will also coordinate trade fair appearances and strategic special projects for the entire corporate group and ensure that all projects are implemented in a structured, on-time, and successful manner.
• Campaign Management from A to Z: You will develop cross-channel marketing campaigns from the initial idea to successful live launch. You will coordinate briefings, production, implementation, and optimization together with our internal experts from Performance Marketing, CRM, Creative, and other specialized areas.
• Marketing Concepts & Decision Basis: You will translate strategic ideas from management into concrete marketing roadmaps. For this, you will create convincing pitch decks, decision papers, briefs, and concepts that enable well-founded decisions and efficiently get projects underway.
• Management of External Partners: You will coordinate our agencies and service providers, formulate clear briefs, manage feedback processes, and ensure that all external services are optimally integrated with our internal teams and meet the highest quality standards.
• Optimization of Our Go-to-Market Processes: You will continuously further develop our launch and campaign processes. Through standardized playbooks, templates, and structured rollout processes, you will ensure that new products are brought to market faster, more efficiently, and with consistently high quality.

What You Should Bring

• Demonstrable Go-to-Market Experience: You have already independently managed marketing campaigns or product launches and can present concrete projects with measurable results.
• Several Years of Experience in D2C Marketing: You have at least five years of professional experience in marketing, ideally in the D2C or e-commerce environment. You have worked closely with Performance Marketing, CRM, Content, and Creative and understand how successful marketing strategies function holistically.
• Strong Project Management Skills: You can plan complex projects in a structured way, break them down into work packages, and coordinate multiple stakeholders simultaneously. Even with a high pace and changing priorities, you work in an organized, solution-oriented manner and maintain an overview at all times.
• Strong Communication Skills at All Levels: You can present complex topics in an understandable way, formulate convincing briefs and decision documents, and communicate confidently with internal teams, external partners, and management.
• Hands-on Mentality & Self-Responsibility: You work proactively, pitch in yourself, and bring projects to completion independently. You think entrepreneurially, recognize optimization potential, and implement it pragmatically.
• Ideally Experience in HealthTech or Startup Environment: Knowledge of regulated markets such as telemedicine or HealthTech, as well as experience in fast-growing startups or scale-ups, is a plus. Initial contact with tools like Figma or Adobe, along with a good sense of design, rounds off your profile.

What We Offer You

• Scope for Design & Self-Responsibility: Contribute your ideas, take on responsibility, and actively shape the further development of our companies.
• Flexible Working Hours: We work hybrid with flexible working hours.
• 31 Days Off: 30 vacation days plus half working days on Christmas Eve and New Year's Eve each.
• Professional Development: We support your professional and personal development through individual training opportunities.
• Company Pension Plan with DYNO: A commission-free company pension plan so that more of your retirement savings reaches where it belongs – with you.
• Wellpass: Access to nationwide sports, fitness, and health offers – from gyms to yoga and swimming to massages.
• Probonio & Corporate Benefits: Through our employee platform, you get access to attractive benefits, exclusive employee offers, and numerous discounts.
• Modern Working Environment: Work in the heart of Friedrichshain-Kreuzberg with a view of the Spree and your own roof terrace.

Do You Have Questions? We Are Here For You.

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