Senior Executive, Marketing (Beauty, Cosmetics)

Responsibilities: Develop and implement marketing strategies to promote beauty and cosmetics products in the FMCG industry. Create and execute marketing campaigns to drive brand awareness, customer engagement, and sales. Manage and optimize digital marketing channels, including social media, websites, and email marketing. Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging. Conduct market research and competitor analysis to inform strategic decisions. Develop and maintain relationships with key stakeholders, including customers, partners, and suppliers. Stay up-to-date with industry trends and developments to ensure the company remains competitive. Analyze campaign results and adjust strategies accordingly. Ensure all marketing activities align with the company's overall business objectives.