Senior E-Commerce / D2C Manager (m/f/d)

About Patronus

Patronus helps people get rid of pests in their own homes: from silverfish to pantry moths to ants and martens. With effective products, clear instructions, and advice that takes seriously how unpleasant an infestation can be.

Since 2020, we have been selling directly to our customers: via our own online shop patronus-shop.de, via TikTok Shop, and via Amazon. Our team works remotely from Germany, Georgia, Indonesia, and Pakistan. AI is not a future topic for us, but everyday life: We build our analyses, automations, and many internal tools ourselves with AI.

The Role

Up until now, one of our founders has managed the online shop themselves. We are now handing over this responsibility entirely to you. You will be responsible for the growth and profitability of our D2C business, lead a team of seven people, manage our agencies, and decide on budgets, promotions, and priorities yourself. Without long approval loops, in direct collaboration with the founders.

What You Bring

• Several years of experience in the D2C or e-commerce environment, ideally with your own responsibility for revenue or results

• Confident handling of performance marketing and key figures: You know what a customer should cost and you can prove it

• Experience in leading teams, preferably remote and across national borders

• A feel for texts that sell and for creatives that work

• Tangible enthusiasm for AI and the willingness to fundamentally change your way of working with it

• Fluent German, both written and spoken, and fluent English (part of the team works in English)

Advantageous

• Experience with advertorials, native ads, and direct-response marketing

• Knowledge of WooCommerce/WordPress, Google Analytics 4, and Google Tag Manager

• Experience with Klaviyo, TikTok Shop, or A/B testing programs

• Basic understanding of advertising law, ideally in the area of regulated products

Your Tasks

Growth & Profitability

• You identify growth opportunities in the shop and in new channels and consistently implement them.

• You are responsible for the contribution margin of the D2C business: advertising costs, prices, bundles, discount promotions, and margins.

• You plan weekly promotions and the shop's assortment along the pest season.

Team & Agencies

• You lead seven direct reports: two people in video editing, one person in graphic and UX design, one each in web and app development, one in customer service, and one in CRM.

• You manage our agencies, currently for Google Ads and TikTok, set goals, and question results.

• You ensure clear priorities, binding timelines, and good briefings so that the team can work quickly and independently.

Conversion & Shop

• You develop concepts for product pages, post-purchase upsell pages, and landing pages, including feedback loops with design and development.

• You plan A/B tests, evaluate them properly, and implement what wins.

• You are responsible for the quality of our product pages: content, product data, comparisons, and the required product information.

Creatives & Content

• You write scripts and briefs for video ads, Reels, and static creatives, and have them produced.

• You research what really moves customers for each pest, and derive messages, hooks, and sales arguments from it.

• You are responsible for the blog, SEO, and other content that works for the shop.

CRM & Customer Loyalty

• You manage email marketing, customer loyalty, and our loyalty program to increase repeat purchases and customer lifetime value.

• You work closely with customer service and use customer feedback to make improvements to the shop.

Data & AI

• You make decisions based on clean tracking, attribution, and our own dashboard are your tools.

• You strategically use AI to improve, rebuild, and document processes, and build your own tools with AI as needed.

What You Will Be Measured On

• Contribution margin of the D2C business after advertising costs

• Profitability on the first purchase and cost per new customer (CAC)

• Conversion rate and average order value

• Repeat purchase rate and customer lifetime value

• Speed and reliability of your team

What You Will Work With at Patronus

You don't have to know everything yet. What's important is that you can quickly familiarize yourself with new things and are eager to try new tools.

• Shop & Inventory Management: WooCommerce/WordPress, JTL-Wawi, TikTok Shop

• Advertising: Google Ads, Meta Ads, TikTok Ads

• Data & Tracking: Google Analytics 4, Google Tag Manager, Google Search Console, Metorik, own tracking dashboard

• CRM & Service: Klaviyo, Freshdesk

• Collaboration & Design: Notion, Figma, WhatsApp

• AI: Claude, Obsidian for shared company knowledge, Higgsfield / ElevenLabs for image and video

And if a tool is missing, you build it yourself with AI. This is how our tracking dashboard and many automations, among other things, have been created here.

What We Offer You

• Real Responsibility
  You decide on budgets, agencies, and promotions yourself

• AI Without Limits
  We pay for all AI tools you need

• Lean Structures
  Direct collaboration with the founders, short distances, quick decisions

• Innovative, International Team
  that already works with AI

• Remote Work
  with residence in Germany, workation in EU countries by arrangement

• 30 Days Vacation

• Hardware of Your Choice

• Training Budget
  for conferences, courses, and communities

• In-Person Meetings
  with the founders, upon request and agreement

Compensation

For this position, the salary is EUR 70,000–85,000 per year.

How to Apply

Send us your CV and two to three examples of your work: a test, a campaign, or a project you were responsible for, with one or two sentences about your role and the result. We don't need a cover letter. Instead, briefly tell us how you use AI in your work today.
Step 1: Short introductory call
Step 2: Practical case study from our shop
Step 3: Final interview with the founders

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