(Senior) E-Commerce Consultant (m/f/d) in Stuttgart, Hamburg or Berlin – Hybrid

E-Commerce Advertising: Develop Strategies and Create Growth!

Successful E-Commerce doesn't start with Google Ads or Meta!

It starts with understanding the business model: What does our client sell? To whom and with what margin? Which products and target groups are relevant, and which levers drive profitable growth?

That's exactly why we are looking for you.

As a (Senior) E-Commerce Consultant at KlickPiloten, you will strategically advise our clients and develop holistic E-Commerce strategies – from business model and offer to paid advertising and shop, through to CRM, tracking, and technology.

Your Mission

You are a strategic sparring partner for our E-Commerce clients.

You understand business models, analyze numbers and markets, and develop concrete growth strategies from them.

You don't just think in ROAS, but in CAC, LTV, DB2, DB3, Payback Period, Margin, and Profitability.

You know: More traffic doesn't automatically mean more growth!

Your Tasks

E-Commerce Strategy

• Understand business models, markets, products, and target groups
• Analyze growth goals and develop strategies
• Develop product, offer, and assortment strategies
• Conceptualize funnels and cold-friendly offers
• Optimize AOV, conversion, and profitability
• Develop national and international growth strategies

Paid Advertising & Creative

• Develop strategies for Google Ads and Meta Ads
• Confidently categorize campaign types like Shopping, Performance Max, and Advantage+
• Develop paid strategies for different funnel stages
• Understand performance creatives and develop creative briefings
• Ideally, experience with TikTok Shop and Amazon

CRM & Retention

• Develop existing customer and retention strategies
• Conceptualize email marketing and automations
• Develop customer journeys, flows, and audiences
• Ideally, experience with Klaviyo
• Understand attribution across different channels

Shop, Data & Technology

• Understand Shopify and/or Shopware
• Strategically optimize E-Commerce shops
• Understand tracking and enhanced E-Commerce
• Know data feeds and feed management (e.g., Channable or ChannelPilot)
• Be able to translate technical requirements

What you bring with you

You don't have to meet every point perfectly; what's crucial is that you truly understand E-Commerce and think entrepreneurially.

Ideally, you bring:

• Several years of experience in E-Commerce or Digital Marketing
• 2 to 3 years of practical experience in account management, E-Commerce, and paid advertising
• Expertise in industry trends in E-Commerce, strong interest in online marketplaces, and experience working in an agency environment
• Analytical skills with proven experience working with performance metrics (interpreting relevant KPIs and deriving actions)
• In-depth understanding of E-Commerce business models
• Experience with Google Ads and Meta Ads
• Understanding of CAC, LTV, DB2, DB3, ROAS, Margin, and Payback Period
• Experience with funnels, offers, and conversion strategies
• Understanding of TikTok Ads, Amazon, marketplaces, and affiliate marketing is desirable
• Understanding of CRM, retention, and email automation
• Knowledge of Shopify and/or Shopware
• Analytical and strategic thinking skills
• Enjoyment of client consulting and confident presentation to decision-makers
  
  

What is particularly important to us

If a client says: “We need more traffic.”
You first ask: “Why?”
Maybe traffic is missing. But perhaps the offer is wrong, the average order value is too low, the margin is too small, the shop isn't optimized, or retention is too weak.
You recognize these interrelationships and develop the right strategy from them.

This is how we work

At KlickPiloten, you will work closely with specialists from Performance Marketing, Creative, MarTech, and Project Management.

You will be given a lot of responsibility, short decision-making paths, and the opportunity to actively shape E-Commerce strategies for exciting national and international clients.

We offer

Great team spirit, collegial atmosphere, flat hierarchies

• Exciting projects with our clients and well-known brands from E-Commerce, Industry, and Consumer Brands.
• Flexible working hours and home office/remote options
• Company pension plan, subsidy for the Deutschland-Ticket, company discounts, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart, Hamburg, and Berlin or remote option depending on agreements
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process:

Sounds like you?

Then we should get to know each other.

Contact
Please send applications via email to

We look forward to hearing from you!

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