(Senior) E-Commerce Consultant (m/f/d) in Stuttgart, Hamburg or Berlin – Hybrid

E-Commerce Advertising: Develop Strategies and Create Growth!

Successful e-commerce doesn't start with Google Ads or Meta!

It starts with understanding the business model: What does our client sell? To whom and with what margin? Which products and target groups are relevant and which levers drive profitable growth?

This is exactly why we are looking for you.

As a (Senior) E-Commerce Consultant at KlickPiloten, you will advise our clients strategically and develop holistic e-commerce strategies – from business model and offer to paid advertising and shop, all the way to CRM, tracking, and technology.

Your Mission

You are a strategic sparring partner for our e-commerce clients.

You understand business models, analyze data and markets, and develop concrete growth strategies from them.

You think not only in ROAS, but in CAC, LTV, DB2, DB3, Payback Period, Margin, and Profitability.

You know: More traffic doesn't automatically mean more growth!

Your Tasks

E-Commerce Strategy

• Understanding business models, markets, products, and target groups
• Analyzing growth goals and developing strategies
• Developing product, offer, and assortment strategies
• Conceiving funnels and cold-friendly offers
• Optimizing AOV, conversion, and profitability
• Developing national and international growth strategies

Paid Advertising & Creative

• Developing strategies for Google Ads and Meta Ads
• Confidently categorizing campaign types such as Shopping, Performance Max, and Advantage+
• Developing paid strategies for different funnel stages
• Understanding performance creatives and developing creative briefs
• Ideally, experience with TikTok Shop and Amazon

CRM & Retention

• Developing existing customer and retention strategies
• Conceiving email marketing and automations
• Developing customer journeys, flows, and audiences
• Ideally, experience with Klaviyo
• Understanding attribution across different channels

Shop, Data & Technology

• Understanding Shopify and/or Shopware
• Strategically optimizing e-commerce shops
• Understanding tracking and enhanced e-commerce
• Knowing data feeds and feed management (e.g., Channable or ChannelPilot)
• Being able to translate technical requirements

What you bring to the table

You don't have to fulfill every point perfectly; the crucial thing is that you truly understand e-commerce and think entrepreneurially.

Ideally, you bring:

• Several years of experience in e-commerce or digital marketing
• 2 to 3 years of practical experience in account management, e-commerce, and paid advertising
• Expertise in e-commerce industry trends, strong interest in online marketplaces, and experience working in an agency environment
• Analytical skills with proven experience working with performance metrics (interpreting relevant KPIs and deriving actions)
• In-depth understanding of e-commerce business models
• Experience with Google Ads and Meta Ads
• Understanding of CAC, LTV, DB2, DB3, ROAS, Margin, and Payback Period
• Experience with funnels, offers, and conversion strategies
• Understanding of TikTok Ads, Amazon, marketplaces, and affiliate marketing is desirable
• Understanding of CRM, retention, and email automation
• Knowledge of Shopify and/or Shopware
• Analytical and strategic thinking
• Enjoyment of client consulting and confident demeanor with decision-makers
  
  

What is particularly important to us

If a client says: “We need more traffic.”
You first ask: “Why?”
Maybe traffic is lacking. But perhaps the offer is wrong, the average order value is too low, the margin is too small, the shop isn't optimal, or retention is too weak.
You recognize these interrelationships and develop the right strategy from them.

How we work

At KlickPiloten, you work closely with specialists from Performance Marketing, Creative, MarTech, and Project Management.

You will be given a lot of responsibility, short decision-making paths, and the opportunity to actively shape e-commerce strategies for exciting national and international clients.

We offer

Great team spirit, collegial atmosphere, flat hierarchies

• Exciting projects with our clients and well-known brands from e-commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension scheme, subsidy for Germany Ticket, company discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart, Hamburg, and Berlin, or remote option depending on arrangements
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process:

Sound like you?

Then we should get to know each other.

Contact
Please send applications via email to

We look forward to hearing from you!

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