Senior E-commerce analytics manager

Job Description: Own and drive growth of our ecommerce business and be accountable for revenue generated via web shop. Utilize big data analytics to uncover opportunities associated with site optimization, customer journey, and personalization to maximize revenue and customer lifetime value. Analyse performance of various digital journeys through out the web using Adobe Analytics and other data sources. Deep Dive into journeys and digital features from an adoption, usage and improvement perspective to identify areas for growth and optimize accordingly. Develop and implement strategies to increase conversion rates, average order value, and overall revenue. Collaborate with cross-functional teams to integrate insights and recommendations into business decisions. Stay up-to-date with the latest trends and best practices in e-commerce analytics and digital marketing.