Senior Digital Media Planner (Human)

What we offer you:

• Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily life the way that suits you. You can also compensate for overtime.
• Vacation mode on: You will receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health in the spotlight.
• Practice makes perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights like the Job Ticket, Wellhub, or the Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

What you will achieve:

As a Senior Digital Media Planner (Human), you will plan digital media campaigns for our clients, taking on independent strategic responsibility and working closely with internal teams and external partners. You will clearly prepare strategies and planning logic, document them cleanly, and hand them over to the responsible teams.

• Strategic Media Planning: Based on briefs, you will develop digital media plans and translate objectives into a suitable channel and action mix for holistic campaigns – including clear argumentation and prioritization.
• Management & Coordination: In daily business, you will coordinate relevant interfaces and partners, ensuring that briefs and requirements converge in a structured manner.
• Planning Quality & Documentation: Clean documents, clear assumptions, and consistent argumentation are part of your approach – you also set standards, provide guidance, and ensure a robust basis for implementation.
• Innovation & Further Development: You will actively monitor market and platform developments, incorporate new approaches into planning, assess them realistically, and make them usable for client strategies.
• Budget & Quality: You will always ensure compliance with quality standards, budgets, and timings, and keep track of planning logic even with complex setups.
• Conditions Optimization: You will contribute to achieving the best conditions for our clients and provide the appropriate strategic justification from planning for this.

What distinguishes you:

• Education: You have a completed university degree or vocational training in marketing, media, business, or a related field.
• Work Experience: You have several years of experience in planning digital media campaigns, ideally from a media agency, and take on topics independently.
• Technical Expertise: You are very familiar with common planning tools, relevant media terms and KPIs, as well as the digital media landscape (Programmatic, Social, SEA, Retail, Content and Performance Marketing).
• Analytics & Strategy: You combine excellent analytical skills with a strong strategic and solution-oriented mindset.
• Communication: High communication skills and the ability to explain complex issues clearly and persuasively distinguish you.
• Language Skills: Very good German skills in speaking and writing complete your profile.

In addition, you are: #teamoriented #goal-driven #reliable

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every listed qualification.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently investing in our employees. Every colleague enjoys the benefits of the global WPP Media and WPP network to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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