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Senior Digital Media Planner (Person)
Job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
What we offer you:
- Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily life the way it suits you. You can also compensate for overtime.
- Vacation mode on: You receive 30 vacation days plus one flexible day – additionally, December 24th and 31st are days off.
- Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days focus on your health.
- Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network.
- More than just a job: Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike await you.
- Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.
What you will achieve:
As a Senior Digital Media Planner (Person), you will plan digital media campaigns for our clients, take on strategic responsibility independently, and work closely with internal teams and external partners. You will clearly prepare, neatly document, and hand over strategies and planning logic to the responsible teams.
- Strategic Media Planning: Based on briefs, you will develop digital media plans and translate goals into a suitable mix of channels and measures for holistic campaigns – including clear argumentation and prioritization.
- Steering & Coordination: In day-to-day business, you will coordinate relevant interfaces and partners and ensure that briefs and requirements come together in a structured manner.
- Planning Quality & Documentation: Neat documents, clear assumptions, and consistent argumentation are a given for you – you also set standards, provide guidance, and ensure a reliable basis for implementation.
- Innovation & Development: You will actively observe market and platform developments and introduce new approaches into planning, evaluate them realistically, and make them usable for client strategies.
- Budget & Quality: You will always ensure compliance with quality standards, budgets, and timings, and keep track of planning logic even with complex setups.
- Conditions Optimization: You will contribute to achieving the best conditions for our clients and provide the appropriate strategic justification from the planning for this.
What distinguishes you:
- Education: You have a completed degree or vocational training in marketing, media, business, or a related field.
- Professional Experience: You have several years of experience in planning digital media campaigns, ideally from a media agency, and take on tasks independently.
- Technical Expertise: You are very familiar with common planning tools, relevant media terms and KPIs, as well as the digital media landscape (Programmatic, Social, SEA, Retail, Content and Performance Marketing).
- Analytics & Strategy: You combine excellent analytical skills with a strong strategic and solution-oriented mindset.
- Communication: High communication skills and the ability to explain complex issues clearly and persuasively distinguish you.
- Language Skills: Very good German skills, both written and spoken, complete your profile.
In addition, you are: #teamoriented #goal-driven #reliable
If you find this job exciting, we explicitly encourage you to apply, even if you do not meet every qualification listed above.
Working at WPP Media:
As WPP Media, we are shaping the future of media and consistently investing in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.
Please read our Privacy Notice for Germany, Austria, and Switzerland for more information on how we process the data you provide.
Please read our Privacy Notice for more information on how we process the information you provide.
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Company information
- Company
- wppmedia
- Location
-
München
Germany - Posted
- 5 hours ago
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