Senior Digital Media Planner (Person)

WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our clients, our communities, and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we combine the best platforms, talents, and partners to create new opportunities for boundless growth in a connected media world.

What we offer you:

• Work-Life Balance: Thanks to flexible working hours with a focus on personal interaction in the office and supplementary remote work, your job adapts to your life. You can flexibly compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights like the Job Ticket, Wellhub, or the Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunity are important to us.

What you will achieve:

As a Senior Digital Media Planner (Person), you will plan digital media campaigns for our clients, taking on strategic responsibility independently and working closely with internal teams and external partners. You will clearly prepare strategies and planning logics, document them cleanly, and hand them over to the responsible teams.

• Strategic Media Planning: Based on briefs, you will develop digital media plans and translate goals into a suitable channel and measure mix for holistic campaigns – including clear argumentation and prioritization.
• Management & Coordination: In day-to-day business, you will coordinate relevant interfaces and partners and ensure that briefings and requirements flow together in a structured manner.
• Planning Quality & Documentation: Clean documents, clear assumptions, and consistent argumentation are part of your approach – you also set standards, provide direction, and ensure a solid foundation for implementation.
• Innovation & Development: You actively observe market and platform developments, incorporate new approaches into planning, evaluate them realistically, and make them usable for client strategies.
• Budget & Quality: You will always ensure compliance with quality standards, budgets, and timings, and keep a handle on the planning logic even with complex setups.
• Conditions Optimization:  You will contribute to achieving the best conditions for our clients and provide the appropriate strategic justification from the planning for this.

What makes you stand out:

• Education: You have a completed university degree or vocational training in marketing, media, business, or a related field.
• Work Experience: You have several years of experience in planning digital media campaigns, ideally from a media agency, and you take on topics independently.
• Technical Expertise: You are very familiar with common planning tools, relevant media terms and KPIs, as well as the digital media landscape (Programmatic, Social, SEA, Retail, Content, and Performance Marketing).
• Analytics & Strategy: You combine excellent analytical skills with a strong strategic and solution-oriented mindset.
• Communication: You are characterized by strong communication skills and the ability to explain complex issues clearly and convincingly.
• Language Skills: Very good German skills, both written and spoken, complete your profile.

Furthermore, you are: #teamoriented #goal-oriented #reliable

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every qualification listed above.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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