(Senior) Digital Marketing Manager (m/w/d)

You are a true marketer and love digital brand worlds.

You think in campaigns and get shining eyes when you can connect data and creativity? Then join our marketing team and shape the future of our brand actively!

We awaken products to life!

We at Sterntaler have been developing baby and children's products for over 60 years, which give a sense of security and bring childlike eyes to shine. As a brand with tradition and modern spirit, we combine emotion, design, and innovation – online and offline.

Tasks

• Planning, implementation & analysis of marketing campaigns
  for our online shop: You keep all online marketing channels in mind and ensure a smooth and appealing UX.
• Crm and newsletter marketing: You plan our CRM & newsletter campaigns and accompany them from the idea to evaluation.
• Social media steering: You develop themes & editorial plans and steer our content creators (main focus: Meta & Tik Tok)
• Cooperation- & influencer management:
  Identification, contact, negotiation & care of partners
• Performance marketing: In collaboration with our freelancer, you ensure strategic goals and have the campaign and budget planning firmly in mind.

Qualification

• Degree in Marketing & Communication, digital media, business administration, or comparable training
• At least 3-5 years of experience in digital marketing, preferably in the B2C segment and in brand-oriented consumer goods or lifestyle markets.
• Strategic and practical experience with common CRM tools (e.g. Klaviyo, etc.) with a focus on segmentation and personalization.
• Routine handling of relevant social media tools as well as proven experience in planning, steering, and evaluating social media campaigns.
• Proactive, self-reliant working style and the ability to sovereignly steer external partners and internal stakeholders, as well as projects from start to finish.

Benefits

• Flexible worktime models
• Mobility work possible
• The work with great products
• Modern offices with height-adjustable desks
• Employee discounts, company festivals and events

Apply now!

We look forward to your application including your salary expectations and the earliest possible start date.

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