Senior Data Analyst - Traffic / Acquisition

Our E-commerce Data Analytics team is looking for a Senior Data Analyst - Traffic / Acquisition (f/m/d) on a permanent contract based in Paris or Lille.

ABOUT THE TEAM

The E-commerce Data Analytics team (around 10 people) supports Decathlon's international E-commerce challenges. Our mission is to democratize data-driven decision-making to make our digital products ever more efficient, fluid, and user-centric. Within the Acquisition scope, you will work in close proximity with a Product team dedicated to SEO, Traffic, and E-commerce content performance topics to showcase our solutions and maximize the visibility of our offers worldwide.

YOUR FUTURE CONTRIBUTION

As a Senior Data Analyst (f/m/d), your role will be to provide strategic analytical vision to support the dedicated Product team.

Your main missions:

• SEO & Search Expertise: Leverage data from Google Search Console and SEO tools to measure the impact of technical and content optimizations on organic performance.
• Digital Channel Performance: Analyze traffic by acquisition channel, understand attribution mechanisms, and monitor the performance of optimizations implemented within the team.
• GEO & LLM Tracking Innovation: Measure, track, and analyze traffic originating from LLM models and generative engines to support our GEO strategy.
• Content Performance: Evaluate the effectiveness and value created by editorial content and assist teams in its continuous optimization.
• Strategic Decision-Making: Provide data-based insights to guide the product roadmap, help teams prioritize value-creating initiatives. Synthesize this data into clear and directly actionable recommendations.
• Business Partner: Work in close partnership with Product teams to define success metrics, share analyses with countries, and inform decision-making for both technical and non-technical stakeholders.
• Data Quality Guardian: Define and refine tracking needs with the responsible team to ensure accurate and reliable data collection.

WHAT YOU BRING

• Web Analytics & Digital Marketing Expertise: Advanced knowledge of web traffic analysis tools (Amplitude) and SEO platforms (Google Search Console), combined with a strong mastery of traffic analysis and acquisition channel performance.
• Advanced Data Skills: Expert proficiency in the SQL language and practical experience with Cloud/Big Data environments like Databricks for processing and cross-referencing large volumes of data.
• Solid SEO Expertise: Good understanding of technical SEO (indexing, site architecture, Core Web Vitals).
• Curious Profile & Continuous Learning: High intellectual curiosity, active monitoring of search engine evolution (generative AI, LLM models, GEO), and a propensity for experimenting with new analytical methodologies.
• Product Development & Optimization: Proven ability to measure the incremental value of product evolutions and provide strategic recommendations to optimize the customer experience.
• Communication & English Proficiency: Excellent ability to simplify data, tell data stories, and interact fluently in professional English (spoken and written) within an international and collaborative environment.
• Team Spirit & Data Impact: Willingness to share knowledge within the collective, participation in building a reference E-commerce Data expertise, and contribution to Decathlon's global Data strategy.

TECHNICAL STACK

Google Search Console, Amplitude, Databricks, SQL, Tableau, SEO Tools

WHAT WE OFFER YOU

• Hybrid work organization;
• Equipment provided in line with your responsibilities and our societal commitments (Mac or Windows);
• A local project team within a global network (possibility of international career);
• Skills development and support (diversity of projects, internal and external training, etc.);
• Compensation package (employee share ownership, monthly/quarterly bonuses).

OUR COMMITMENT TO INCLUSION AND ACCESSIBILITY

At Decathlon, we recognize the immense value that diversity brings to our teams and we continuously strive to foster and cultivate an inclusive and equitable workplace: this is why Inclusion is one of our Human Fundamentals. We encourage people from all backgrounds and abilities to apply, as we are convinced that diversity of thoughts, cultures, identities, and lived experiences makes us stronger. Decathlon is also committed to providing an inclusive and accessible selection process for all candidates. If accommodations are needed, you can request them via the application form, and this request will be kept confidential. These requests do not affect the outcome of the recruitment process.