Senior Customer Communication Strategist

As a Senior Customer Communication Strategist, you will become part of the Channel Experience team within Customer Experience & Marketing. You will report to the Head of Customer Experience & Marketing and be part of the core team. Together, we work on a recognizable, relevant, and consistent customer experience for Zwitserleven, across all channels and customer journeys.

What you should know about us?

We are Athora Netherlands, an insurance company with the well-known brands Zwitserleven and Reaal. We are primarily involved in pensions and life insurance in the Dutch market. We do this as part of a European group with offices in Ireland, the United Kingdom, Belgium, Germany, and Italy. We are a strong company with over one million customers, and we aim to grow into one of the key players in the rapidly changing pension market in the coming years. Therefore, we are looking for people who are not afraid of change, who know how to get things done, who have the ambition to achieve results, and who therefore bring out the best in themselves and their team. Smarter together, we call that.

What will you do?

From the Channel Experience team, we work closely with Sales, UX, IT, Products, Legal, Compliance, and Corporate Communications.

As a Senior Customer Communication Strategist, you will translate our CX & Marketing vision into communication that is recognizably Zwitserleven. You will connect brand, customer, pension, and communication, ensuring that the Zwitserleven feeling is reflected in our Tone of Voice, customer journeys, and commercial stories.

You understand the pension world and know how to simplify complex content into clear, human, and relevant communication. You will represent the customer and brand perspective towards Legal, Compliance, and Products, and together ensure a suitable translation where customer interest, brand, and legal requirements converge.

You will also bring our story to life commercially. You can explain our customer journeys convincingly, develop strong pitch decks and presentations, and support Sales in important pitches. Where relevant, you will present the CX, brand, and journey story of Zwitserleven yourself.

Furthermore, you look ahead. You leverage AI, GenAI, and personalization to make communication smarter, more relevant, and more personal, without losing sight of the human element and the recognizable Tone of Voice of Zwitserleven.

Key Responsibilities:

- You translate the CX & Marketing strategy into strong communication concepts and customer stories.
- You are a sparring partner for our new Business Strategy team regarding propositions.
- You monitor and develop the Tone of Voice of Zwitserleven and translate the brand feeling into communication and customer interactions.
- Together with Products, Legal, and Compliance, you ensure that our customer communication complies with applicable laws and regulations and compliance frameworks, and you safeguard this within the customer journeys.
- You safeguard the translation of our sustainability ambitions into marketing activities and communications, and ensure that sustainability communication remains current, consistent, and appropriate.

- You make complex pension matters understandable, human, and relevant for the customer.
- You strengthen customer journeys from a communication perspective and can convincingly explain the story and the choices behind them.
- You develop pitch decks and presentations that bring together brand, propositions, journeys, and customer experience, and support Sales in important pitches.
- You coordinate with Corporate Communications regarding Athora-wide communication, press, and reputation.
- You utilize AI and GenAI, including LLMs, for content, personalization, and Tone of Voice, among other things, and translate new developments into concrete applications.

#LI-DNI

What do we ask of you?

You are a senior communication professional who is strategically strong, linguistically sensitive, and brand-driven. You think from the customer's perspective, quickly grasp complex content, and know how to connect different interests.

You have:

- A minimum of 5 years of relevant work experience in communication, content, marketing, or Customer Experience.
- demonstrable knowledge of pensions
- Master's degree level of working and thinking
- Demonstrable experience with strategic customer communication, brand, and Tone of Voice
- You can quickly understand and make complex pension content understandable for different target groups
- You have experience with stakeholder management within a complex organization
- Experience with or strong affinity for AI and generative AI
- You are strong in storytelling and can both develop content and present it convincingly
- You have excellent command of Dutch and English

What do we offer you?

You will get around 900 colleagues who all believe they work for a special company. You will have the opportunity to make an important contribution to the socially relevant theme of pensions. We ensure that your pension is well taken care of, so you can enjoy your old age worry-free.

You will get the chance to make a real difference when it comes to sustainability, as we have been setting the tone in our business operations and investments for years. Of course, you will receive a (flexible) workspace at our office in Amsterdam, which ranks among the top 7% in the world, truly. And because you will also work from home regularly, you will receive a budget to set up your home office properly.

In return for your dedication, talent, and skills, you will receive your salary plus a holiday allowance and a thirteenth month, 27 vacation days (for a 36-hour contract), and a public transport card or travel allowance for the days you come to the office. And, importantly we believe, you will receive a good training budget, so you can continue to develop yourself. This way, you will get the opportunity to grow, within our company or beyond.

Salary per month:
Based on collective labor agreement scale 17 HAY, the range is €5,991.23 to €7,988.31 based on 36 hours.

Enthusiastic?

Then apply quickly via the application button!

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