(Senior) CRO / Conversion & Activation Manager (w/m/d) App

Slow conversion rate? For you, an open bill, no statistics. At Liebscher & Bracht, you'll build our CRO function for App and prevention courses from scratch: from the first activation to loyal subscriber, with more retention, less churn, and higher customer lifetime value. You prioritize based on business impact and build a scalable A/B-testing framework for sustainable growth.

YOUR MISSION

• You own the complete conversion funnel, from the first touchpoint to actual activation in the App.

• You optimize landing pages on relevance, load time, and conversion rate.

• You identify drop-off points and develop data-driven hypotheses against them.

• You plan, build, and evaluate A/B-tests, from landing pages to onboarding flows.

• You work closely with our platform developers and bring your input directly into the App roadmap.

YOUR PROFILE

• Multiple years of experience in CRO, growth marketing, or funnel optimization, ideally with subscription-App reference.

• Practical experience with A/B-testing tools and tracking, ideally GA4.

• Analytical mindset, high numerical affinity, data-driven decisions.

• You test quickly rather than discussing for a long time, and let results speak louder than meetings.

• Secure communication in German, English an advantage.

WHAT YOU CAN EXPECT

• Pioneer role: You'll be our first dedicated CRO expert in the App.

• Direkt Impact: Your tests will go live, not into a drawer, at one of Germany's largest health brands with 5 million followers.

• Reporting: To the Team Lead App, with direct visibility up to the C-level.

• Flexibility: 2 days home office/week, 30-50 vacation days plus 30 days workation/year.

• Growth: €1,500 personal budget/year.

• Mobility & Health: Job ticket, travel expense allowance, job bike, well pass, access to the Liebscher & Bracht App.

• Feel-Good-Extras: Muesli bar, Siebträger machine, PrepMyMeals, ESN riegel, walk pads.

• Team & Culture: Town halls, buddy lunches, team events, offsites.
  
  

We know: No CV is perfect – and that's not supposed to be either.

If you're interested in hacking our funnel, running tests, and increasing subscribers and retention noticeably, then apply, even if you don't meet every point 100%. What matters most is your drive, growth mindset, and willingness to take ownership.

Find more English-speaking jobs in Germany on Arbeitnow